'Hospitality Certified' Lodging Program Launched in Mississippi

First in the United States

. October 14, 2008

AUGUST 30, 2007. With flourish and synergy, Tourism forces have partnered together in Mississippi to present a 'Hospitality Certified' Program throughout the State open to all Lodging properties.

Spearheaded by the Mississippi Hotel & Lodging Association, endorsed and promoted by the State Tourism Division, and supported by CVB's and other Tourist entities throughout Mississippi, the "Hospitality Certified" initiative provides a unique approach to the marketing and sustainability of State Tourism efforts.

This Value Statement and Program scale simply do not exist anywhere in the United States. As John R. Hendrie, of Hospitality Performance, who shall provide the Assessment Services for Certification, noted, "The Program brilliance rests in the simplicity of understanding that Visitors desire some reliability when they make a Lodging decision. They seek a clean, safe, comfortable, and attractive environment, reasonable service standards and execution, and value for their dollar". "Hospitality Certified" ensures that product, service and facility will meet those expectations and provide a Memorable Experience.

With "Hospitality Certified", everyone benefits:

o The Lodging Operator has their Hospitality Performance Certified, enjoying enhanced Marketing Prominence through State and Partner promotional web sites and collaterals,

o Guests make their "booking" decisions with confidence,

o Destination Areas boom with Visitor traffic with CVB's providing a Value-added benefit to their Constituencies, and

o The "Hospitality Bar" is elevated throughout the State of Mississippi.

This "First in the Nation" Program captures not only the synergy of Tourism Partners but also provides maximum marketing exposure for Lodgings which become certified. It is all about the Experience, particularly, a reliable one for Mississippi Visitors.

Seek innovative solutions with www.hospitalityperformance.com

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