Luxury Link: Creating Value for Luxury Hotel Partners

. October 14, 2008

LOS ANGELES, CA, September 5, 2007. After ten years of building a top-notch consumer database, Luxury Link has developed a reputation for delivering affluent travel buyers directly to their luxury hotel partners. But perhaps one of the greatest member benefits of working with this online leader is that Luxury Link can open doors for their partners that otherwise may not be possible.

Recently, select Luxury Link hotel partners were chosen to participate in a special cross promotion with one of the world's top luxury car manufacturers, targeting high-end consumers with a luxury travel sweepstakes. By pairing select hotel partners with key advertisers, Luxury Link is able to provide heightened web exposure and valuable e-mail marketing for their clients. Moreover, all creative artwork for these types of campaigns, which normally carries a hefty price tag in advertising, is created by Luxury Link and the advertisers at no charge to the hotels.

Recognizing that many hotels do not have an in-house art department, Luxury Link provides the benefit of a professional design team free-of-charge to their committed members. In order to effectively brand hotels to their audience, Luxury Link lends their creative competence and understanding of the luxury online marketplace to strategically produce, schedule and place each promotion.

Because of the high costs and creative resources involved with top luxury travel publications, it is difficult for many independent hotels to reach out to this type of broad audience. But through Luxury Link's publishing network, currently including Cond'e Nast Traveler and The Robb Report, Luxury Link is able to expand the reach of their members to as many as two and a half million qualified consumers.

With online travel spend increasing daily, especially within the affluent market, powerful internet marketing strategies are a necessity. With extended relationships, Luxury Link is able to stretch the marketing resources of their hotel partners on a much broader level. A relatively small investment with Luxury Link grants hotels an entire network of possibilities, always tailored to just the right consumer.

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