Atlanta Real Estate Veteran Establishes Hotel Assets Group

Company set to focus in Hotel Brokerage, Hotel Ownership and Hotel Investment Banking services

. October 14, 2008

ATLANTA, GA, September 19, 2007. Hotel Assets Group, LLC also known as "Hotel AG" announces today that it has launched a specialized hotel brokerage and Investment banking services firm headquartered in Atlanta, GA. with seven alliance offices located in South Florida, Baltimore/ Washington, Memphis, Louisville, Los Angeles and the greater Boston region.

The company is headed by eighteen year hospitality real estate veteran H. Keith Thompson, who has been involved with more than 500 hotel transactions over his career, totaling a market value into the billions. With his leadership, the company will focus on Select Service hotel brokerage, hotel investing and hotel investment banking for Select Service hotel assets valued under $25 million.

H. Keith Thompson reported that "having been through many market cycles I believe we have a deep understanding of market changes, market fundamentals, and transaction strategies."

"Since the formation of the firm" Thompson said, "Hotel AG is marketing twenty-three deals, which includes mostly Hilton Garden Inns, Courtyards, Springhill Suites and Hampton Inns etc. We currently have $200 million under purchase contract and a healthy future pipeline."

Thompson said "while many believe the market has peaked, rather we believe that it has been divided. There are clearly two separate Select Service hotel real estate markets, the investment grade market and the non-investment grade market. The Select Service investment grade market is defined by brands such as Hilton Garden, Courtyard, Hampton, Springhill, Residence and Homewood Suites. The investment grade hotel values have leveled to some degree, but this property type continues to dominate their respective local markets as well as the public investor market. For many reasons, which include the availability of debt, the market values for most non-investment grade brands such as Comfort, Holiday, Day's, Ramada, Quality, etc., have leveled or in some cases may be in value decline."

Having transacted business with many fortune 500 companies that have hotel real estate holdings, many public companies, REIT's, and investments banks, Hotel AG's staff is well suited to provide its clients with a knowledge base that promotes successful investment strategies.

Hotel AG is not focused on geographic location, status, price or brand identity. Thompson explains, "We are client driven and client specific. We would prefer to do a great job for a fewer number of clients in the areas of our specialty rather than all market segments"

For more information on Hotel AG please log onto www.hotelassetsgroup.com.

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