Knowland Unleashes INSIGHT
A breakthrough tool that provides access to over $3 billon In group bookings
SALISBURY, MD, September 21, 2007. The Knowland Group announced today the launch of INSIGHT, a revolutionary product that will dramatically alter the way sales managers find group business!
Knowland describes their product by asking hoteliers to imagine:
--A simple, easy to use application that combines the intuitiveness of Google's search engine with the latest in satellite imagery and mapping technology...
--An application that gives sales managers a bird's eye view of hundreds of thousands of events, groups and meeting planners every day, across every hotel brand, type, shape and size.
--An application that contains:
---|A database of virtually every event being held in a hotel or conference center
---|A search engine with the ease of use of Google
---|An internet mapping tool that gives you a bird's eye view of everything
---|A commission based telesales team at your beck and call
These features, when combined with powerful filters and targeting tools will enable hoteliers to:
---|Target regional or national groups based on past meeting activity
---|Pinpoint local organizations to shift-share from major competitors
---|Schedule multiple sales blitz appointments in a matter of minutes
---|Conduct highly targeted marketing campaigns
---|Magnify sales teams with commission based telesales professionals
Much, much more
The combination of these elements will truly change the way sales managers find and book new group business. "We are truly excited by the launch of INSIGHT," said Michael K. McKean, the firm's chief executive officer, "Never again will a hotelier have to hear the words: 'We don't have any needs at this time'. Just imagine, a tool that allows you to contact nothing but qualified, targeted sales leads - or click a link and we'll do the selling for you!"
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
