NYU Tisch Center to Bring Softbrands PMS to Classroom
NEW YORKL, NY, September 24, 2007. The Preston Robert Tisch Center for Hospitality, Tourism, and Sports Management at New York University is bringing the latest in property management software programs to its students through a donation by SoftBrands, Inc., a leading provider of software solutions for the manufacturing and hospitality industries worldwide. The SoftBrands solutions complement existing entrepreneurial curricula and technology currently taught to future hotel industry leaders at the NYU Tisch Center.
The agreement will give the students at the NYU Tisch Center access to software that is currently revolutionizing how hospitality companies manage their properties and understand their customers. "Being web centric, the software affords hotel operators maximum business intelligence using minimal hardware," said Dr. Mark Warner, Clinical Professor at the Tisch Center. "Modeling a 'chain' of virtual hotels, students and faculty members can access and interface with the PMS in any classroom that's wired to the Internet." He also noted that students will be able to generate more than 100 different internal reports from the SoftBrands property management system.
According to Dr. Lalia Rach, Divisional Dean of the Tisch Center, learning about and utilizing PMS software will provide students with an essential tool in understanding the operational and financial impacts for hotel owners, operators and analysts. "When these students enter the global hotel marketplace, they will develop and decipher reports that save time and give more information for making decisions. In the workplace this translates into making your operations more profitable."
"SoftBrands is delighted to support the NYU Preston Robert Tisch Center for Hospitality, Tourism, and Sports Management in their continued effort to provide the best and the brightest with state of the art software for their future careers as hospitality professionals," said Jo Masters, Vice President and General Manager, Hospitality, Americas for SoftBrands. "With the flexibility of our product offerings we will be able to expose the students to various data management software solutions. These include undergraduate courses using our Epitome Property Management Systems, our Core Central Reservation Solution and our Mosaik Business Intelligence Solution in the graduate program. It is also very exciting that SoftBrands employees will be joining the faculty of NYU for guest teaching opportunities and provide internships for students within the company and encourage our hoteliers to embrace them as well. This is a long term commitment by SoftBrands to support the NYU Preston Robert Tisch Center for Hospitality, Tourism, and Sports Management."
SoftBrands Hospitality provides central reservation, property management and business intelligence software that can be centrally managed to support many properties within a hotel chain as well as less complex offerings that can be installed on site at an independent hotel. Our distribution service, Karyon, allows hotels to easily manage rates and inventory availability across all four Global Distribution Systems and many other online sources of demand. SoftBrands is committed to the Hospitality Industry and are active members of OpenTravel, HTNG, HSMAI, HFTP, HEDNA, AH&LA, AAHOA, NBTA & PHMA.
SoftBrands, Inc. provides central reservation, property management and business intelligence software that can be centrally managed to support many properties within a hotel chain as well as less complex offerings that can be installed on site at an independent hotel. The company has established a global infrastructure for distribution, development and support of enterprise software, and has approximately 5,000 customers in more than 100 countries actively using its manufacturing and hospitality products.
The Preston Robert Tisch Center for Hospitality, Tourism, and Sports Management at New York University offers entrepreneurial undergraduate, graduate, and continuing education programs that develop the next generation of leadership in the field with in-depth industry knowledge and critical thinking ability. The Tisch Center's location - in the heart of New York City - affords students multiple internship, applied research, and networking opportunities, as well as on-site study at "industry classrooms" in various locations including the New York Marriott Marquis, the Waldorf-Astoria, Chelsea Piers, and the NBA Store.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
