NYLO Chooses SynXis
Properties will use RedX® to manage all distribution channels
SOUTHLAKE, TX, September 27, 2007. SynXis, the Sabre Holdings business that provides hotel distribution and Internet marketing services globally, announced today that NYLO Hotels has selected SynXis to launch its brand. The new lifestyle hotel company will use the RedX Distribution Management System as its single distribution platform. RedX will connect NYLO to all distribution channels, including Global Distribution Systems (GDS) and leading online travel sites. The system will make it easier for guests to book travel, by providing a state-of-the-art booking engine for the NYLO website (www.nylohotels.com). In addition, NYLO will use SynXis' private label call center services.
RedX Property ConnectSM will integrate data automatically between RedX and NYLO's Property Management Systems, SoftBrands' HIS. As a member of the SynXis Technology Partner Program, Softbrands will work with SynXis and NYLO Hotels to guarantee a successful launch of the 2-way interface which will improve hotel efficiencies with automated reservation delivery, as well as inventory, rates, and restriction (stay controls) uploads. RedX's advanced integration capabilities, along with the flexibility and expertise of the SynXis team, were among the reasons why NYLO chose SynXis.
"RedX will distribute our inventory widely, while also streamlining operations," said Patrick O'Neil, Vice President of Operations for NYLO Hotels and General Manager of the brand's inaugural property in Plano Texas. "Employees will be able to spend less time focusing on technology and more time interacting with guests. In addition to its powerful technology, SynXis has the experience with mid-sized hotel brands we were looking for. As NYLO grows, the expertise of the SynXis staff will be invaluable."
NYLO is an innovative lifestyle hotel company offering the services and amenities of upscale properties at nightly rates typically associated with mid-priced lodgings. The brand features breakthrough urban loft design, including guestrooms with ten-foot-plus ceilings, oversized windows and exposed brick-and-polished concrete walls. In each hotel, The Loft will be a high-energy gathering place, where guests will work, shop, meet, drink, dine, check e-mail, play pool, read a book or simply relax in a comfortable atmosphere that feels like a living room. NYLO's first property debuts in December in Plano, a fast-growing suburb of Dallas. A second hotel will open next summer in Warwick, Rhode Island, near Providence. The company is committed to having 50 properties nationwide by 2010 through a combination of open and contracted hotels.
"NYLO is an exciting new brand, and we are thrilled to be selected as their distribution partner," said David Meltzer, Vice President of Sales for SynXis. "They went through a very rigorous selection process and determined that SynXis products and services offer the right combination of stability, innovation and experience. We are looking forward to being an integral part of their growth."
This fall SynXis will release a new booking engine, Guest ConnectSM, which has been developed after more than a year of market research, customer feedback and usability testing.
"We were equally impressed with SynXis's new booking engine and the way it allows us to customize our guests' shopping experience as well as merchandise our properties' unique offerings," added O'Neil. "Our guests will rely heavily on the Internet to research and book travel, so it was critical for us to have the advanced tools and services necessary to make the most of that channel. We're confident we've accomplished that with SynXis and Guest Connect."
SynXis products and services enable hotels to maximize revenue and reduce costs through innovative technology combined with reliable and proven support. RedX, at the solution's core, is a web-based distribution management system that enables property managers to distribute their inventory across all channels easily and efficiently. It provides connectivity to the GDSs, third party travel site and directly to guest via the website booking engine. SynXis also provides complementary services such as Revenue Management consulting, GDS and Travel Agent Marketing Programs and a full service private-label call center.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
