SoftBrands Selects AnyRate

AnyRate Software to Provide Karyon Members Competitive Rate Tools

. October 14, 2008

MINNEAPOLIS. MN, October 18, 2007. SoftBrands, Inc. (AMEX: SBN) a global supplier of enterprise application software, today announced its Karyon reservations and distribution service will use AnyRate Software competitive rate intelligence solution to provide independent hoteliers, groups and management companies with a competitive rate tool.

"We are very excited to be selected by SoftBrands as their solution partner," said John Romeo, president and chief executive officer of AnyRate Software. "Pairing the AnyRate competitive intelligence software with the Karyon solution will provide a powerful combination for customers."

Karyon customers will benefit by automatically receiving access to the Karyon Competitive Intelligence module as part of their Karyon subscription. "We understand the advantage our members gain by including competitive intelligence reporting to all of our customers as a standard part of our overall offering. This further expands the scope and value of the Karyon DSP solution," said Gregg Hopkins, vice president and general manager of Karyon.

Karyon customers will receive a series of weekly reports that will provide the most current information available on the pricing of their property versus key competitors for future arrival dates and help identify potential opportunities to increase revenue for their property. The Karyon Competitive Intelligence reports will provide multiple report views and various analytical reports in easy-to-use Excel report packages, delivered to all Karyon users via email or internet access.

About AnyRate

Any Rate Software, Inc. is a joint venture of leading hotel revenue management consultants and website technology experts resulting in the hotel industry's most flexible, accurate, yet affordable competitive rate shopping tools. Any Rate competitive rate shopping reports are regarded by hoteliers as user friendly and very feature rich. Any Rate reports offer access to more websites (over 120) than any other provider and include industry-unique features such as providing the rate descriptions of all rates, ability to totally customize search programs, and extensive Quality Assurance processes.

For more information about AnyRate, visit www.any-rate.com, email [email protected], or call 901-309-3100.

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