La Quinta Opens First Franchise in Mexico
Additional Franchised Growth Expected Throughout Mexico Market
DALLAS, TX, October 31, 2007. La Quinta Franchising, the top franchise organization in the hotel industry, announced that the first ever franchised La Quinta hotel in Mexico opened on October 25th in Juarez, Mexico, at a gala opening event that included leaders of Mexican business, tourism and leading U.S. diplomatic officials based in Juarez.
Wayne B. Goldberg, La Quinta's President and Chief Operating Officer said, ""We are pleased to welcome this wonderful new hotel, on a great occasion for our friends in Juarez and for all us at La Quinta." He concluded, "In particular, our expansion into Mexico is another demonstration of the success of our franchising program, now not only within the U.S. and Canada, but beyond America's southern border as well. I congratulate our franchising team on their success, and look forward to more good news about La Quinta's aggressive growth."
Rajiv Trivedi, La Quinta's Executive Vice President for Franchising, said, "We are delighted and honored to raise the La Quinta flag over a franchised hotel for the first time in Mexico." He added, "By partnering with the finest owner-operator in Juarez, Martin Alonso, we are proud to offer the finest mid-market product Juarez has to offer. At the same time, we are making a statement that La Quinta has 'arrived' in Mexico - and we anticipate even more aggressive growth ahead."
The new La Quinta Inn & Suites is centrally located near the business district at Ejercito National 8211, Col. Partido Iglesias. The hotel is within walking distance of the new American Consulate building in Juarez, and is within easy reach of local businesses representing such companies as AMAC, Deloitte & Touche, and New York Life. It also offers easy access to the Cibele Salon & Convention Center, and the new Las Misiones Mall and shopping center.
Martin Alonso said, "We are delighted to open our new La Quinta at an exciting time of growth in Juarez." He concluded, "It is with great optimism that we welcome La Quinta to Mexico, and we look forward to participating in the continued growth of the brand, here and in other parts of the country."
La Quinta expects to announce new franchise agreements in multiple markets in Mexico, including cities such as Mexico City, Cancun, Monterrey and Ciduad del Carmen. The brand has more than 625 hotels in the U.S and Canada, and is recognized for having the fastest-growing, most innovative franchise program in the hotel industry.
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