Boutique Hotels Partners with AltiusPAR for One-Stop Enterprise Technology

Real-time pricing and availability, system tools designed to optimize distribution, and revenue mana

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. October 14, 2008

DALLAS, TX, November 13, 2007. AltiusPAR, a leading developer of software and service solutions for the hospitality industry, announced today that they have partnered with Boutique Hotels & Resorts International(R) to provide a one-stop enterprise software solution for Boutique's 67 member hotels - a complete, integrated distribution and management system tailored to boutique hotels. Under the agreement, Boutique's hotels will have access to AltiusPAR's comprehensive solutions, including: CIS (central inventory system), GDB (global distribution broker), Groups (sales and catering module), Intelligence (business intelligence module), AltiusPAR 360 (customer relationship management), PMS (property management system), CRO (Central reservation Office).

"AltiusPAR's commitment to work with us to create the innovative technology solutions we want to provide to our member hotels comes from a deep understanding of the hospitality industry's diverse business processes and their devotion to serve the unique needs of the independent boutique hotel segment," said Martin Buehler, Chairman and CEO, Boutique Hotels & Resorts International. "We quickly realized that no other supplier in the market would offer us the flexibility in designing an end-to-end hotel management/distribution solution for our independent hotels along with an unmatched delivery and support model as AltiusPAR. With this new solution, our member hotels will be able to better control costs, track inventory and customer feedback, ensuring that guests have the best possible boutique lodging experience at our unique member properties."

"AltiusPAR is pleased to be working with Boutique Hotels & Resorts International to provide their members with a complete guest management system combined with sales and marketing services," said Connie L. Rheams, vice president of Business Development and Marketing. "By utilizing a web-based and on demand environment, this solution allows flexible offerings to suit the independent hotels' needs, and the ability to scale to meet demand, greatly reducing day-to-day operational complexities and costs resulting in increased revenues."

AltiusPAR Products

AltiusPAR's enterprise suite of solutions help manage their client's assets, maximize revenue, and most efficiently utilize their people, time and revenue resources. With AltiusPAR, hotels can:

o Attain highest RevPAR penetration in their markets

o Increase Central Reservations conversion rate by more than 10%

o Decrease technology TCO by more than 30%

o Significantly increase overall guest satisfaction

o Increase labor and sales force productivity

AltiusPAR offers revenue management at the transaction level, combined with online, real-time central inventory control. The solution and services are customized to match clients' unique business needs while offering flexible financial business models. The AltiusPAR Central Inventory System (CIS) provides the basic foundation for all customer implementation. Customers can also add the following "modules" on top of the AltiusPAR CIS, depending on their needs:

o AltiusPAR CRO (central reservations system)

o AltiusPAR CIS (central inventory system)

o AltiusPAR RM (revenue management controls)

o AltiusPAR GDB (global distribution broker, or connectivity to third parties)

o AltiusPAR Comm (commission payment to travel agencies)

o AltiusPAR Groups (sales and catering)

o AltiusPAR Loyalty (loyalty programs)

o AltiusPAR 360 (customer relationship management)

o AltiusPAR Intelligence (business intelligence)

About Boutique Hotels & Resorts International(R)

Boutique Hotels & Resorts International features three distinctive Collections of truly boutique hotels and resorts in desirable locations - from cosmopolitan business centers to exotic vacation destinations - and guarantees guests a genuine boutique lodging experience. Headquartered in Florida, USA, Boutique Hotels & Resorts International(R) is the first and only trademarked strategic alliance offering creative marketing, and cutting-edge reservations and global distribution technology exclusively for independent boutique hotels around the world. To learn more about the hotel portfolio or how to become a member hotel, visit the Boutique Hotels and Resorts International(R) website at www.bthotels.com.

About AltiusPAR

AltiusPAR is a pioneer in developing technologies that enable hotels and hotel chains to better manage room inventory, increase revenue and improve the customer experience. Designed with the unique needs of the hospitality industry in mind, AltiusPAR removes the hurdles hotels face when trying to manage complex inventory and pricing data across multiple reservation channels. Built using industry leading technologies from Oracle and other partners, AltiusPAR offers a lower TCO due to its On Demand delivery model. It is a highly scalable and easy-to-use solution that frees customers from the burden of technology capital expenditure, hardware, software, service and maintenance, allowing them to concentrate on their core business initiatives. Currently, over 6,000 users in over 430 hotels worldwide rely on AltiusPAR's real-time, highly scalable and customizable solutions. For more information about the company or its solutions, please go to www.altiuspar.com or call (940) 497-5300.

Media Relations Contact:

Rebecca Metz

Metz Communications

[email protected]

(512) 306-0618