Acquisitions & Hotel Openings

Bamford Haybarn Spa Opens at 1 Hotel Brooklyn Bridge

Second Bamford Spa in the U.S. Brings Authentic, Organic Luxury to Brooklyn

BROOKLYN, NY. November 9, 2017 – Trilogy Spa Holdings announces the opening of Bamford Haybarn Spa at 1 Hotel Brooklyn Bridge. This will be the second Bamford Haybarn Spa opening in the US, after the brand’s first opening at 1 Hotel South Beach. Deeply rooted in nature, sustainability and holistic living, the spa will offer a menu of signature facials and massages featuring Bamford’s collection of skincare products, many of which meet the highest standard of organic certification from the UK’s Soil Association – a stricter standard than measured in the US.

Developed by wellness expert and organic pioneer Carole Bamford, the Bamford Haybarn Spa concept embraces global wellness traditions while using an exclusive line of products, made in England using organic and natural ingredients. Treatments feature a fusion of Swedish, Indian and Asian therapies to relax the body, while natural essences of geranium, rose and jasmine provide a sense of harmony, relaxation or inner peace, inspired by a heartfelt connection with nature.

“We are absolutely delighted to be opening our second US spa at the 1 Hotel Brooklyn Bridge. Bamford was founded on my passions for travel and wellbeing, so partnering with 1 Hotels was a natural choice, given we have a shared ethos and respect for the world around us,” says Carole Bamford, founder of the Bamford brand. “Using only the finest natural and organic ingredients, our Bamford products were developed to be used for therapies that I discovered on my own travels, and we are thrilled to be able to offer the Bamford wellness experience to a global audience.”

With an emphasis on personalized service, the Bamford Haybarn Spa offers treatments, facials and massages designed with guests’ skincare concerns and emotional needs in mind. Highlights include the Bamford Bespoke Facial, which applies holistic therapeutic techniques to leave the skin nourished and mind relaxed. Utilizing Bamford’s natural skincare and ancient yogic breathing, as well as hot and cold jade stones, this treatment restores, rejuvenates and repairs the skin.

Catering to the rising number of male spa-goers, the exclusive Bamford Grooming Department menu features three highly-specialized treatments formulated specifically for men’s skin, including the Edition 1 Signature Treatment. Combining traditional Japanese and Swedish massage techniques, alongside hot stone therapy, facial acupressure and reflexology, the treatment ultimately reduces stress and promotes deep relaxation. Nestled beneath the evergreen lobby of 1 Hotel Brooklyn Bridge, the 5,000 square-foot Bamford Spa draws its design inspiration from traditional farming haybarns, transporting guests to the Costwolds of England with its hand-carved wooden doors, rustic branch shelves, two full-length tree trunks in the reception area and treatment corridor and bundles of natural willow on display. Designed by Spencer Fung Architects, Bamford’s signature heart motif can be found throughout the nine treatment rooms and spa lobby, taking the form of massage oil dishes, wall hangings and the jade stones used during services. Post-treatment, guests can browse the spa retail area, which features the newly created Bamford Haybarn Collection, a range of clothing made from the finest soft jerseys and designed to complement a wellness lifestyle, as well as a selection of Bamford’s trademark pieces made from outstanding natural fibers by artisans from around the World.

“As spa goers continue to seek out products with natural ingredients, we’re thrilled to be working with one of the first brands to champion the crusade for organic beauty,” says Michelle Kinney, Senior VP of Operations at Trilogy Spa Holdings. Through this partnership we are aiming to further encourage guests to find sustainable, natural and eco-friendly ways to indulge in their favorite experiences – from dining and travel, to spa days and shopping.”

Located in Brooklyn’s burgeoning Brooklyn Heights neighborhood, Bamford Haybarn Spa at 1 Hotel Brooklyn Bridge is easily accessible from Manhattan and serves as the ultimate NYC getaway or staycation spot for local travelers. Guests are located near some of New York’s most iconic sites and landmarks, including The Brooklyn Bridge, 1 World Trade Center in downtown Manhattan and Brooklyn Bridge Park.

Reservations are currently being accepted at Bamford Haybarn Spa. For more information, or to book a treatment, visit www.bamfordhaybarnspany.com or call 347-696-2530.

About Bamford

Bamford is a way of life. We create beautiful, English made, body and skincare products using the highest quality natural and organic ingredients. Our carefully blended fragrances, scented candles and room sprays all take their inspiration from nature. We began with the passionate convictions of our founder Carole Bamford to make natural products using the best ingredients from around the world. Bamford is about the simple pleasure of quality and purity. Since 2006 this philosophy has created beautiful body and skincare that we use in treatments at the Bamford Haybarn Spa. For more information, please visit: www.bamford.co.uk

About Trilogy Spa Holdings

Trilogy Spa Holdings (Trilogy) is a professional spa management company dedicated to creating and operating the most innovative, service-centric and performance optimized branded spas in the hospitality industry. Built on a foundation of experienced spa operators, healthcare professionals, beauty and hospitality industry veterans, Trilogy is the critical management link between hospitality companies, integrated medical and wellness services and luxury beauty brands. For more information please visit: www.TrilogySpaHoldings.com

About 1 Hotels

As a luxury lifestyle hotel brand inspired by nature, 1 Hotels cultivates the best of sustainable design and architecture, together with extraordinary comfort and an unrivaled level of service. 1 Hotels, which launched in 2015 with the opening of exclusive properties in Miami’s South beach and Manhattan’s Central Park, followed by Brooklyn, located on Pier 1, in February 2017, is inspired by a simple idea: those that travel the world also care about it. 1 Hotels upholds this vision by channeling nature through design and culinary partnerships, while connecting with the local community and taking sustainable steps to make a big difference. Additional information can be found at www.1hotels.com.

Public Relations Contact
Casey Galasso
212-868-1900 ext. 560

Coming Up In The December Online Hotel Business Review

Feature Focus
Hotel Law: Issues & Events
There is not a single area of a hotel’s operation that isn’t touched by some aspect of the law. Hotels and management companies employ an army of lawyers to advise and, if necessary, litigate issues which arise in the course of conducting their business. These lawyers typically specialize in specific areas of the law – real estate, construction, development, leasing, liability, franchising, food & beverage, human resources, environmental, insurance, taxes and more. In addition, issues and events can occur within the industry that have a major impact on the whole, and can spur further legal activity. One event which is certain to cause repercussions is Marriott International’s acquisition of Starwood Hotels and Resorts Worldwide. This newly combined company is now the largest hotel company in the world, encompassing 30 hotel brands, 5,500 hotels under management, and 1.1 million hotel rooms worldwide. In the hospitality industry, scale is particularly important – the most profitable companies are those with the most rooms in the most locations. As a result, this mega- transaction is likely to provoke an increase in Mergers & Acquisitions industry-wide. Many experts believe other larger hotel companies will now join forces with smaller operators to avoid being outpaced in the market. Companies that had not previously considered consolidation are now more likely to do so. Another legal issue facing the industry is the regulation of alternative lodging companies such as Airbnb and other firms that offer private, short-term rentals. Cities like San Francisco, Los Angeles and Santa Monica are at the forefront of efforts to legalize and control short-term rentals. However, those cities are finding it’s much easier to adopt regulations on short-term rentals than it is to actually enforce them. The December issue of Hotel Business Review will examine these and other critical issues pertaining to hotel law and how some companies are adapting to them.