Appointments & Promotions

Sawgrass Marriott Golf Resort & Spa Appoints New Director of Group Sales

Lynnette Parkhill Promoted with Twenty-Two Years Outstanding Hospitality Industry Experience

PONTE VEDRA BEACH, FL. November 7, 2017 - Sawgrass Marriott Golf Resort & Spa, located on Florida’s historic coast, offers a truly authentic Florida experience in tandem with venerable meeting facilities and services, as well as privileged access to championship golf at the adjacent TPC® Sawgrass.

This full-service property just received the ConventionSouth Readers Choice Award. Sawgrass Marriott Golf Resort & Spa recently underwent a $25 million renovation project last year, which included a wide variety of enhancements and additions for meeting and leisure guests. One of the major highlights from this renovation is the new and improved Jacksonville event spaces. As one of these exciting changes, our Ponte Vedra Beach resort has promoted Lynnette Parkhill to Director of Group Sales.

Lynnette’s 22-years of hospitality experience began representing independent resort and boutique hotels in sales and marketing segments. She joined Marriott in 2010 at Detroit Marriott at the Renaissance Center and then went on to join Marriott International. In this role, Lynnette aided in launching the Northern Mid-America Market as a MidMarket Account Executive, leading strategy and accounts in Michigan and Northern Ohio.

Lynnette relocated to Ponte Vedra, Florida, in 2011 for the launch of Marriott’s Florida Area Sales Organization as an Account Executive representing accounts in the North Central Florida area. She transitioned into a Senior Account Executive role in 2013, dedicated to 53 hotels and resorts in Florida.

In 2015, she joined our resort in Sawgrass as a Senior Sales Executive. Lynnette is a graduate of Michigan State University with a BA in advertising. She has worked with customers around the globe and has a tremendous passion for hospitality, meetings and events.

For more information, please contact us at +1-904-285-7777.

About Sawgrass Marriott Golf Resort & Spa

Located in picturesque Ponte Vedra Beach, FL, Sawgrass Marriott Golf Resort & Spa accommodations are comprised of 514 guest rooms, suites and villas, including a newly launched wing of premium service rooms and suites. The resort boasts over 61,000 sq. ft. of indoor and outdoor social event space, including a variety of open-air settings amid 65 beautiful acres of Audubon-rated grounds are ideal for weddings, reunions and more. There are a unique selection of dining options on the property, including the award-winning Vernon’s and the new American Gator Club®. Sawgrass Marriott Golf Resort & Spa also features a full-service Spa and four pools. Privileged access to championship golf is courtesy of the adjacent TPC® Sawgrass, which is home to The Stadium Course, one of the PGA Tour’s most venerable courses. The resort’s Cabana Beach Club, located on the pet-friendly white sands of the Atlantic Ocean, boasts an Olympic-size pool, plus casual and fine dining oceanfront restaurants. Beyond the resort await parks, preserves and gardens for guests to explore, along with a range of museums and attractions. St. Augustine, America’s oldest city, is also nearby. Accolades of the resort include: 10 Best, USA Today; Trip Advisor Certificate of Excellence; 4 Stars, Forbes Travel Guide; #1 Best Golf Resort in Florida by Travel + Leisure.

Coming Up In The December Online Hotel Business Review

Feature Focus
Hotel Law: Issues & Events
There is not a single area of a hotel’s operation that isn’t touched by some aspect of the law. Hotels and management companies employ an army of lawyers to advise and, if necessary, litigate issues which arise in the course of conducting their business. These lawyers typically specialize in specific areas of the law – real estate, construction, development, leasing, liability, franchising, food & beverage, human resources, environmental, insurance, taxes and more. In addition, issues and events can occur within the industry that have a major impact on the whole, and can spur further legal activity. One event which is certain to cause repercussions is Marriott International’s acquisition of Starwood Hotels and Resorts Worldwide. This newly combined company is now the largest hotel company in the world, encompassing 30 hotel brands, 5,500 hotels under management, and 1.1 million hotel rooms worldwide. In the hospitality industry, scale is particularly important – the most profitable companies are those with the most rooms in the most locations. As a result, this mega- transaction is likely to provoke an increase in Mergers & Acquisitions industry-wide. Many experts believe other larger hotel companies will now join forces with smaller operators to avoid being outpaced in the market. Companies that had not previously considered consolidation are now more likely to do so. Another legal issue facing the industry is the regulation of alternative lodging companies such as Airbnb and other firms that offer private, short-term rentals. Cities like San Francisco, Los Angeles and Santa Monica are at the forefront of efforts to legalize and control short-term rentals. However, those cities are finding it’s much easier to adopt regulations on short-term rentals than it is to actually enforce them. The December issue of Hotel Business Review will examine these and other critical issues pertaining to hotel law and how some companies are adapting to them.