{HBR_LEAD_468x60.media}

Expansions & Renovations

Ocean Course at Hammock Beach Resort Re-opens after 13-month Restoration Project

Jack Nicklaus Signature Design now features new salt-tolerant greens, fairways and rough

PALM COAST, FL. November 7, 2017 – The famed Ocean Course at Hammock Beach Resort, a Jack Nicklaus Signature Design, today re-opened after a 13-month restoration project.

A ceremonial event, attended by golf, tourism and elected officials, featured a first tee foursome consisting of Lee Elder, the barrier-breaking, four-time PGA TOUR winner; Tennis Hall of Famer Ivan Lendl; Brad Hauer, the resort’s director of golf; and Paul Propis, vice president of the resort’s board of governors and golf committee chairman.

The Palm Coast, FL, resort is managed by Salamander Hotels & Resorts, the luxury hotel company founded by Sheila Johnson, and is part of the Salamander Golf Collection.

Renowned for its six Atlantic Ocean-hugging holes and closing stretch named “The Bear Claw,” the Ocean Course has been closed since October 2016 after high winds and storm surge from Hurricane Matthew caused damage across the majority of its holes. The resort’s owners and Salamander took a long-term view regarding conditioning and opted to conduct a complete course restoration in conjunction with Nicklaus Design.

Staying true to Nicklaus’ masterful design, the Ocean Course restoration has included the re-grassing of all fairways, greens and rough with the salt-tolerant Platinum Paspalum, as well as the reconstruction of each tee box, bunker and green complex.

The new salt-tolerant grass was tested by high winds and storm surge caused by Hurricane Irma in September, but the turf stood up well and the restoration project completion was only pushed back a few weeks.

“Today, the Ocean Course reclaims its position as one of the finest golf courses in the country,” said Salamander Founder & CEO Sheila Johnson, who also serves as an executive committee member of the United States Golf Association. “The location is unique, the views are exquisite and the conditioning now matches the spectacular locale. We thank Lubert-Adler, the resort’s owners, for its commitment to the game of golf, and are honored that the Ocean Course rejoins the rotation within our Salamander Golf Collection.”

In addition to the Ocean Course, Salamander is also re-opening its North Course at Innisbrook Resort near Tampa Bay on November 3 – just 24 hours later. The course, designed by Larry Packard, had been closed for four months for a renovation of its greens.

As one of only a handful of courses in the Southeast to feature Platinum Paspalum, the Ocean Course’s new surface features thick, short grass blades. Tolerant of all seasons, the grass is able to withstand seasonal temperature changes yet maintain a beautiful verdant year-round look. The addition of new and bright white Angle-G sand has also significantly brightened the already visually appealing course.

The course’sforming, which offer greater environmental protection while also offering golfers some of the most stunning ocean views on the East Coast.

“By replacing Bermuda grass with the salt-tolerant Platinum Paspalum, we now offer golfers one of the purest surfaces in the game,” said Brad Hauer, director of golf at Hammock Beach Resort. “And, in addition to improved playing conditions for golfers of all levels, the views of the Atlantic Ocean are simply incredible.”

The Ocean Course originally opened in April 2000. And, while the integrity of the original design has been retained through the recent restoration, new forward tees have been added to each hole, making six on each. This allows the par 72 course to play as short as 4,100 yards, but retain a challenging overall length of 7,201 yards from its back tees.

Throughout the Ocean Course’s restoration project, Hammock Beach’s other championship layout, the highly-rated Conservatory Course (Tom Watson), has continued to accommodate guest and member play.

The restoration of the Ocean Course follows a number of previous enhancements at Hammock Beach Resort. The resort has recently renovated its grand lobby, refurbished all 15,000 square feet of indoor meeting and event spaces, and re-opened its signature restaurant, The Atlantic Grille.

In mid-November, it will launch its boutique accommodation option: The Lodge at Hammock Beach, which offers an intimate accommodation option overlooking the Ocean Course. It features 20 guest rooms, direct beach access and provides guests with the unique “Lodge Experience” – a VIP service including amenities and daily breakfast. With spectacular ocean views, the Atlantic Grille, led by new Executive Chef Kevin Luque, is serving “Shore to Table” cuisine, highlighting local, freshly caught seafood.

Re-opening in mid-November, The Lodge offers an intimate accommodation option overlooking the Ocean Course. It features 20 guest rooms, direct beach access and provides guests with the unique “Lodge Experience” – a VIP service including amenities and daily breakfast. With spectacular ocean views, the Atlantic Grille, led by new Executive Chef Kevin Luque, is serving “Shore to Table” cuisine, highlighting local, freshly caught seafood.

Just south of historic St. Augustine, Hammock Beach Resort presents true luxury nestled among nature and offers an upscale escape surrounded by scenes of Old Florida, with more than 300 luxurious and spacious accommodations. There are numerous golf and social membership options available at the coastal oasis, which operates as both a private club and resort. It offers storybook experiences with two highly renowned and ranked golf courses designed by legends Jack Nicklaus and Tom Watson, a 10,000-square-foot ocean-inspired spa and fitness center, multiple restaurants and bars, a multi-level pool complex with adult and children’s areas, oceanfront meeting space, a marina and tennis center, and miles of coquina-laden coastline.

For more information, call Hammock Beach Resort at 866-841-0287 or visit www.hammockbeach.com. Hammock Beach Resort is located at 200 Ocean Crest Drive, Palm Coast, FL 32137.

About Salamander Hotels & Resorts

Salamander Hotels & Resorts is a privately owned and operated company based in Middleburg, VA, just outside Washington, D.C. Founded by entrepreneur Sheila Johnson in 2005, the company has a luxury portfolio featuring two distinct collections. The Signature Collection includes the stunning Salamander Resort & Spa in Middleburg, a 340-acre equestrian-inspired property near Washington, D.C.; The Henderson, a 170-room grand beach resort in Destin, FL; NOPSI New Orleans, a new 217-room luxury historic hotel re-imagined which opened in July 2017; and Hotel Bennett, a 179-room luxury hotel in Charleston, SC, opening in summer 2018. The Golf Collection includes the famed Innisbrook Resort in Tampa Bay, which hosts an annual PGA TOUR on its Copperhead Course; the elegant Reunion Resort in Orlando, which includes Signature Course designs from Nicklaus, Palmer and Watson; and the recently renovated oceanfront Hammock Beach Resort in Palm Coast, FL, home to layouts by Nicklaus and Watson. All Salamander properties are members of Preferred Hotels & Resorts. For additional information, visit www.SalamanderHotels.com.

Coming Up In The December Online Hotel Business Review




{300x250.media}
Feature Focus
Hotel Law: Issues & Events
There is not a single area of a hotel’s operation that isn’t touched by some aspect of the law. Hotels and management companies employ an army of lawyers to advise and, if necessary, litigate issues which arise in the course of conducting their business. These lawyers typically specialize in specific areas of the law – real estate, construction, development, leasing, liability, franchising, food & beverage, human resources, environmental, insurance, taxes and more. In addition, issues and events can occur within the industry that have a major impact on the whole, and can spur further legal activity. One event which is certain to cause repercussions is Marriott International’s acquisition of Starwood Hotels and Resorts Worldwide. This newly combined company is now the largest hotel company in the world, encompassing 30 hotel brands, 5,500 hotels under management, and 1.1 million hotel rooms worldwide. In the hospitality industry, scale is particularly important – the most profitable companies are those with the most rooms in the most locations. As a result, this mega- transaction is likely to provoke an increase in Mergers & Acquisitions industry-wide. Many experts believe other larger hotel companies will now join forces with smaller operators to avoid being outpaced in the market. Companies that had not previously considered consolidation are now more likely to do so. Another legal issue facing the industry is the regulation of alternative lodging companies such as Airbnb and other firms that offer private, short-term rentals. Cities like San Francisco, Los Angeles and Santa Monica are at the forefront of efforts to legalize and control short-term rentals. However, those cities are finding it’s much easier to adopt regulations on short-term rentals than it is to actually enforce them. The December issue of Hotel Business Review will examine these and other critical issues pertaining to hotel law and how some companies are adapting to them.