Business & Finance

Richmond Spreads Holiday Cheer with Festive Celebrations Throughout the Region All Season Long

From Classic Holiday Events to Sparkling Light Installations, Richmond

RICHMOND, VA. November 2, 2017 Ė With the holiday season just around the corner, VisitRichmond is pleased to announce a full and festive line up of holiday events, activities and attractions for visitors and locals alike to enjoy this winter. The city comes alive in the winter months with twinkling lights and holiday cheer. From quirky and over-the-top decoration displays and sparkling light shows to traditional holiday experiences, live entertainment and family fun, Richmond offers festive seasonal programming for everyone to enjoy. Below is a sampling of experiences. For more information visit www.visitrichmondva.com.

Seasonal Installations and Offers

Holidays at The Jefferson Hotel

To celebrate the holiday season, the freshly renovated five-star five-diamond Jefferson Hotel will host a number of events beginning Monday, November 27 with its 31st annual Tree Lighting and the debut of their famed holiday decorations including hundreds of poinsettias, yards of garland and ribbon, thousands of twinkling lights and dozens of toy soldiers adorning the public spaces. The hotelís culinary team will use thousands of pounds of gingerbread, royal icing and candy to create a child-sized depiction of a classic holiday scene for the hotelís Gingerbread Display. Throughout the season, guests will be delighted by area musical ensembles performing at the hotel as part of the Music at Midday concert series taking place on select days at noon.

Travelers visiting Richmond during the winter months can take advantage of the Holidays at The Jefferson Package which includes a newly renovated Grand Premier Room, complimentary valet parking and rates from $275 per room, per night. Reservations may be made by calling 800-424-8014 or online at www.jeffersonhotel.com/packages. Taxes are not included in the package price. Offer is subject to availability and advance reservations are required. Package valid November 12, 2017 through January 7, 2018, excluding December 30 and 31, 2017.

Lewis Ginter GardenFest of Lights

Lewis Ginter Botanical Gardensís annual Dominion Energy GardenFest of Lights is a Richmond tradition featuring more than half a million twinkling lights, hand-crafted botanical decorations, model trains, holiday dinners, fire pit with símores and hot chocolate, nightly family activities and more. This year the theme of the magnificent light show is Naturally Ever After: Stories in Lights which will display everything from fairy tales and folklore to time-treasured classics. Indoor and outdoor displays, family activities and holiday events spotlight tales that span cultures and time, explore natural phenomena, teach life lessons, celebrate the seasons and ultimately, connect people through plants. The exhibit runs from November 24, 2017 - January 2, 2018 and costs $13 for adults, $11 for seniors (age 55+) and $8 for children (ages 3 Ė 12).

Victorian Holidays at Maymont Mansion From November 17 through December 31, 2017, children and adults alike will enjoy the beautiful decorations and delightful events that attract visitors from all over the country and the world to the historical Maymont Mansion during the holidays. Throughout the season, Maymont offers visitors an assortment of seasonal events and programming such as Holiday Tours, St. Nickís Christmas Party where families can spend the afternoon with St. Nicholas himself, wreath-making classes, a Deck the Halls Workshop and more.


James River 25th Annual Parade of Lights, Saturday, December 9, 2017 6-9 p.m. Each year, boaters decorate their boats and converge on the James River, the regionís greatest natural resource, for a parade that celebrates the holiday season. Presented by the James River Advisory Council, this free event marking its 25th year also features entertainment at viewing sites. Viewing sites include Libby Hill Park, Osborne Park and Boat Landing, Dutch Gap Boat Landing and Henricus Historical Park.

CarMax Tacky Light Run, Saturday December 9, 2017, 6 p.m. This 6k course shows off the regionís best display of tacky lights. Participants will see dozens of homes with over-the-top tacky lights in the Walton Park neighborhood, including the famous Dawnridge Court. Participants are welcome to run or walk to find out the true meaning of holiday spirit with this festive event. All participants will receive a Santa Tracker bib, admission to the North Pole, a hat and ornament along with a finisher medal. Early registration (through November 15) pricing is $35 for adults and $21 for children under 18.

31st Annual Court End Christmas, Sunday December 10, 2017, 12-5 p.m. Court End Christmas is Richmondís annual holiday tradition where nine historic sites in the downtown area open their doors for a day of complimentary admission and holiday festivities. Guests will experience carriage rides, carolers, living history, live music, childrenís crafts, gift shops and more. A complimentary shuttle will circulate among all sites throughout the event which include some of Richmondís must-see spots such as the American Civil War Museum & White House of Confederacy, the Virginia State Capital, the John Marshall House, the Valentine/Wickham House and more.

About Richmond Region Tourism

Richmond Region Tourism, the official destination marketing and tourism organization for the Richmond Region, is a private, not-for-profit organization dedicated to promoting the Region to meeting, convention and sports event planners, tour operators and leisure travelers. Richmond Region Tourism operates three Visitor Centers located at the Greater Richmond Convention Center downtown, the Richmond International Airport and Bass Pro Shops Outdoor World in Hanover County, and a Mobile Visitor Center. More than 7 million people visit the Richmond Region annually, contributing more than $2 billion to the local economy. Tourism generates nearly 22,000 jobs in the Richmond Region. VisitRichmondVA.com.

Media Contact:
Emma Silverman
Eleven Six PR

Coming Up In The December Online Hotel Business Review

Feature Focus
Hotel Law: Issues & Events
There is not a single area of a hotelís operation that isnít touched by some aspect of the law. Hotels and management companies employ an army of lawyers to advise and, if necessary, litigate issues which arise in the course of conducting their business. These lawyers typically specialize in specific areas of the law Ė real estate, construction, development, leasing, liability, franchising, food & beverage, human resources, environmental, insurance, taxes and more. In addition, issues and events can occur within the industry that have a major impact on the whole, and can spur further legal activity. One event which is certain to cause repercussions is Marriott Internationalís acquisition of Starwood Hotels and Resorts Worldwide. This newly combined company is now the largest hotel company in the world, encompassing 30 hotel brands, 5,500 hotels under management, and 1.1 million hotel rooms worldwide. In the hospitality industry, scale is particularly important Ė the most profitable companies are those with the most rooms in the most locations. As a result, this mega- transaction is likely to provoke an increase in Mergers & Acquisitions industry-wide. Many experts believe other larger hotel companies will now join forces with smaller operators to avoid being outpaced in the market. Companies that had not previously considered consolidation are now more likely to do so. Another legal issue facing the industry is the regulation of alternative lodging companies such as Airbnb and other firms that offer private, short-term rentals. Cities like San Francisco, Los Angeles and Santa Monica are at the forefront of efforts to legalize and control short-term rentals. However, those cities are finding itís much easier to adopt regulations on short-term rentals than it is to actually enforce them. The December issue of Hotel Business Review will examine these and other critical issues pertaining to hotel law and how some companies are adapting to them.