Appointments & Promotions

Hotel Equities Expands Executive Team with Four Key Appointments

ATLANTA, GA. November 1, 2017 – Recognizing a critical time of opportunity, Atlanta-based Hotel Equities (HE) named four hospitality industry veterans to expand its executive team and implement the firm’s strategic growth. Hotel Equities named Bryan DeCort as Senior Vice President of Operations, Greg Presley as Vice President of Business Development, Patrick Trainor as Vice President of Projects and Facilities and Thomas Harrison as Regional Director of Sales.

“Expansion of our executive leadership team is mission critical. We continue to invest in talent and infrastructure improvements throughout our disciplines,” said Brad Rahinsky, HE President & CEO. “We tapped top industry talent, bringing their knowledge, experience and passion for hospitality into a very strong and well-defined operational platform. We grow through results. That model, if done correctly continuously feeds itself. Improving in our outputs and deliverables creates the opportunity for our development team to go out and intentionally and strategically pursue partnerships for both management and ownership. We will continue to leverage our operational and revenue generation expertise to continue our strategic growth.”

Mr. DeCort, SVP OF Operations, provides corporate leadership for a portfolio of Hotel Equities' owned/managed properties and supports company operations. Reporting directly to President & CEO Brad Rahinsky, he works closely with the Hotel Equities’ executive team to ensure a consistent approach to implementation, improvement and results.

Seeking new deals, Mr. Presley, vp OF BUSINESS Development, works with prospective owners for third-party management and development opportunities for the firm. Based in Nashville, he works directly with Joe Reardon, Senior Vice President of Business Development and Marketing. Greg brings vast experience in all facets of the business, including development, to add immediate value to the team.

Coordinating cross-functional teams, Mr. Trainor, VP of Projects and Facilities, takes responsibility for overseeing the design, development and progress of hotel renovations and new development for the firm’s growing portfolio to maintain budget and minimize interruption of service. In addition, he ensures that all assets have the industry’s best-in-class preventive maintenance programs.

Responsible for all sales, marketing, public relations and market share growth for a portfolio of the firm’s hotels, Mr. Harrison, Regional DOS, directs the sales teams to penetrate markets and lead market share. He reports to Drew Salapka, Vice President of Sales & Revenue Generation.

With nearly 30 percent of the firm’s room count in the larger hotel and full-service segment, Hotel Equities continues its growth in this area. The firm’s new hires, who are outstanding industry leaders, will spur growth and compliment sustainability in all segments.

About otel Equities

Hotel Equities (HE) is an Atlanta-based full-service hotel ownership, management and development firm operating more than 100 hotels throughout North America. Frederick W. Cerrone, CHA, serves as Founder and Chairman. Brad Rahinsky serves as President and Chief Executive Officer. For more information, visit www.hotelequities.com.

Margaret M. Jones

Coming Up In The December Online Hotel Business Review

Feature Focus
Hotel Law: Issues & Events
There is not a single area of a hotel’s operation that isn’t touched by some aspect of the law. Hotels and management companies employ an army of lawyers to advise and, if necessary, litigate issues which arise in the course of conducting their business. These lawyers typically specialize in specific areas of the law – real estate, construction, development, leasing, liability, franchising, food & beverage, human resources, environmental, insurance, taxes and more. In addition, issues and events can occur within the industry that have a major impact on the whole, and can spur further legal activity. One event which is certain to cause repercussions is Marriott International’s acquisition of Starwood Hotels and Resorts Worldwide. This newly combined company is now the largest hotel company in the world, encompassing 30 hotel brands, 5,500 hotels under management, and 1.1 million hotel rooms worldwide. In the hospitality industry, scale is particularly important – the most profitable companies are those with the most rooms in the most locations. As a result, this mega- transaction is likely to provoke an increase in Mergers & Acquisitions industry-wide. Many experts believe other larger hotel companies will now join forces with smaller operators to avoid being outpaced in the market. Companies that had not previously considered consolidation are now more likely to do so. Another legal issue facing the industry is the regulation of alternative lodging companies such as Airbnb and other firms that offer private, short-term rentals. Cities like San Francisco, Los Angeles and Santa Monica are at the forefront of efforts to legalize and control short-term rentals. However, those cities are finding it’s much easier to adopt regulations on short-term rentals than it is to actually enforce them. The December issue of Hotel Business Review will examine these and other critical issues pertaining to hotel law and how some companies are adapting to them.