Business & Finance

Guerlain Spa Opens at The Plaza Hotel

Iconic Spa Brings Exclusive Techniques and Highly Advanced Skincare To NYC Landmark

NEW YORK, NY. October 30, 2017 – Trilogy Spa Holdings announces the opening of Guerlain Spa at The Plaza. Previously located at the Waldorf Astoria New York until its closure for renovations, Guerlain’s re-launch at another legendary hotel cements the spa’s prominence as a New York City staple. The spa will feature an exclusive new menu of results-driven services, including facials, massages and body treatments while continuing to provide New York City with unparalleled skincare and techniques.

Currently the only Guerlain Spa in North America, the esteemed Guerlain brand incorporates a full integration of Guerlain’s renowned skincare services and protocol, introducing an updated menu of eight treatments. Highlights include the age-defying Black Orchid Facial, which uses the luxurious Orchidée Impériale Black Cream utilizing the rare Black Orchid to repair the skin’s natural defense system, and the toning Body Lift massage. An added amenity unveiled at this location, Guerlain Spa at The Plaza also offers “Ladies Only” hours each Monday from 9am-1pm to ensure a private and comfortable experience for observant guests.

“When it came time to find a new home for the Guerlain Spa, The Plaza was a natural fit, as its timeless glamour and commitment to personalizing the guest experience aligns with Guerlain’s brand pillars of luxury, elegance and customization,” says Michelle Kinney, Senior VP of Operations at Trilogy Spa Holdings. “With the hotel’s prime location in midtown Manhattan, we welcome back our loyal locals, while introducing Plaza Residents and visiting tourists to Guerlain’s innovative techniques and treatments.”

The Guerlain Spa offers guests a peaceful and pensive retreat, transporting them worlds away from the lively Plaza lobby below. Guerlain’s extensive menu of skincare and body therapies harness the power of nature to promote healing, longevity and beauty from the inside-out. Utilizing the exclusive Guerlain Méthode comprised of traditional and advanced skincare technologies, the Guerlain Spa emphasizes personalized care and precise skin analysis to improve well-being and address individual needs with each treatment. “Our vision for the Guerlain Spa at The Plaza is warm, inviting, and reflective of the brand’s commitment to biodiversity,” says Jennifer Kirby, Spa Director at Guerlain. “From the moment guests enter the new space, they’ll be greeted with touches of Guerlain’s signature elegance coupled with design elements showcasing how Guerlain sources ingredients from nature, further enhancing the understanding of our cutting-edge therapies.”

The 6,500 square-foot Guerlain Spa transports guests to France through its bright and airy reception area, complimentary champagne and an abundance of orchids on display. The relaxation room offers plush sofas, low lighting and a warm color palette of earth tones for pre-treatment meditation. Guests can enjoy services in one of the 11 treatment rooms, with a VIP Couples Suite available for specialty services. Post-treatment, guests can browse the Guerlain Spa boutique featuring the latest beauty, skincare and fragrance products from the House of Guerlain or enjoy the Spa Au Revoir Service, inclusive of makeup retouch, garment steaming and shoe shining.

Ideal for getaways and spa staycations, The Guerlain Spa offers guests a range of indulgent packages, including the six-month “Bride to Be” ritual for pre-wedding preparation and “Pamper Together” package designed with groups in mind. Conveniently situated in the heart of Manhattan, guests can visit popular New York City attractions after their treatments, including Central Park, shopping on Fifth Avenue and the Museum of Modern Art.

Reservations are currently being accepted at The Guerlain Spa. For more information, or to book a treatment, visit www.guerlainspas.com or call 212-872-7200.

About Trilogy Spa Holdings

Trilogy Spa Holdings (Trilogy) is a professional spa management company dedicated to creating and operating the most innovative, service-centric and performance optimized branded spas in the hospitality industry. Built on a foundation of experienced spa operators, healthcare professionals, beauty and hospitality industry veterans, Trilogy is the critical management link between hospitality companies, integrated medical and wellness services and luxury beauty brands. For more information please visit: www.TrilogySpaHoldings.com

About Guerlain

Guerlain Parfumeur, Paris, since 1828. A heritage of creative audacity and savoir-faire. House Perfumer Thierry Wasser represents the fifth generation of Guerlain perfumers. He travels the world in search of the most precious raw materials to compose audacious fragrance harmonies. Makeup maestro Olivier Echaudemaison has the unique talent to create must-have products that reveal each woman’s beauty and complement her personality. Dr. Frédéric Bonté leads Guerlain’s scientific research, focusing on the best of nature to develop high-performance formulas. Each day, Guerlain makes women, all women, more beautiful. The promise of joyful, radiant beauty is an ethos epitomized by an extraordinary place: Maison Guerlain at 68, Champs-Elysées. https://www.guerlain.com/us/en-us

About The Plaza

As one of the world’s most iconic hotels, The Plaza hotel has set the standard for luxury and service since first opening its doors in 1907. Ideally situated on Fifth Avenue at Central Park South, The Plaza prestigious address continues to define elegance with unmatched service and an ever-evolving modern sensibility. A true Urban Resort, The Plaza boasts an extraordinary portfolio of refined experiences. Lifestyle, beauty and wellness offerings cater to guests and locals alike, and include a world-class retail collection with The Shops at The Plaza, the flagship location of Warren-Tricomi Salon, home to the luxurious Guerlain Spa, and the preeminent integrative medical and fitness center, LA PALESTRA. The Palm Court provides a quintessential New York experience with its famed Afternoon Tea, and the opulent Grand Ballroom continues to host the world’s most memorable events. The Plaza hotel is also home to The Champagne Bar, The Rose Club and The Plaza Food Hall, a 30,000 square foot culinary oasis anchored by The Todd English Food Hall. Designated as a New York City Landmark in 1969, this timeless destination is also the only New York City hotel to be selected as a National Historic Landmark. The Plaza hotel is managed by Fairmont Hotels & Resorts. For reservations and additional information, please call 888-240-7775 or visit www.fairmont.com/theplaza.

Public Relations Contact
Casey Galasso
212-868-1900 ext. 560

Coming Up In The December Online Hotel Business Review

Feature Focus
Hotel Law: Issues & Events
There is not a single area of a hotel’s operation that isn’t touched by some aspect of the law. Hotels and management companies employ an army of lawyers to advise and, if necessary, litigate issues which arise in the course of conducting their business. These lawyers typically specialize in specific areas of the law – real estate, construction, development, leasing, liability, franchising, food & beverage, human resources, environmental, insurance, taxes and more. In addition, issues and events can occur within the industry that have a major impact on the whole, and can spur further legal activity. One event which is certain to cause repercussions is Marriott International’s acquisition of Starwood Hotels and Resorts Worldwide. This newly combined company is now the largest hotel company in the world, encompassing 30 hotel brands, 5,500 hotels under management, and 1.1 million hotel rooms worldwide. In the hospitality industry, scale is particularly important – the most profitable companies are those with the most rooms in the most locations. As a result, this mega- transaction is likely to provoke an increase in Mergers & Acquisitions industry-wide. Many experts believe other larger hotel companies will now join forces with smaller operators to avoid being outpaced in the market. Companies that had not previously considered consolidation are now more likely to do so. Another legal issue facing the industry is the regulation of alternative lodging companies such as Airbnb and other firms that offer private, short-term rentals. Cities like San Francisco, Los Angeles and Santa Monica are at the forefront of efforts to legalize and control short-term rentals. However, those cities are finding it’s much easier to adopt regulations on short-term rentals than it is to actually enforce them. The December issue of Hotel Business Review will examine these and other critical issues pertaining to hotel law and how some companies are adapting to them.