Appointments & Promotions

Alicia Dill Appointed New Senior Vice President, The Americas for Worldhotels


FRANKFURT, DE. October 25, 2017 – Worldhotels, a global sales, marketing and distribution company, with over 350 independent upscale and luxury hotels in 50 countries, is strengthening its leadership team by appointing Alicia Dill as new Senior Vice President, The Americas. In her new role, Dill will be responsible for the Sales, Marketing and Revenue Optimization for the company’s growing portfolio of member hotels in North and South America. She will report into Geoff Andrew, the group's Chief Executive Officer.

Dill’s hiring comes at a time when Worldhotels is making significant investments in enhancing its service offerings for independent hotels including the expansion of its global sales force, new property development teams, a major rebranding project, and the design of a powerful new CRM/loyalty platform.

“Adding a seasoned leader with Alicia’s sales and marketing experience in the luxury and upscale hotel market will allow us to seamlessly build upon the outstanding organization and opportunities that have been developed over the years,” said the Worldhotels CEO Geoff Andrew. “Worldhotels has identified the Americas as the primary engine for our future growth and Alicia’s background will greatly benefit our existing hotel members in the Americas and help position the company for tremendous growth moving forward. Our goal is to have more than 250 independent upscale and luxury hotels in the region within the next five years. The Americas - and the US especially – have always been the key driver of our sales production to the rest of our member hotels throughout the world. With Alicia at the helm, we are making an already strong team even stronger.”

Dill joins Worldhotels from the 5-star, 5-diamond Viceroy L’Ermitage Beverley Hills, where she led sales and marketing for the past seven years and served on the Executive Committee. Prior to Viceroy, she spent eight years in different sales and marketing leadership roles with Starwood Hotels and Resorts and Hilton Hotels.

About Worldhotels:

• Worldhotels is dedicated to empowering the true independence of hotels all around the world. The global brand brings together 350 of the world's most unique independent hotels. With more than 45 years of excellence in the industry, the company's mission is to provide sales & distribution solution and consultancy to upscale hotels of character and distinction. By reaching over 50 countries and six continents, the group targets savvy business and leisure travellers that seek an authentic and local experience when choosing a hotel. • Worldhotels solutions allow hotels to keep their independence through providing the power of a global brand with a comprehensive range of products and services that include global marketing, sales, training services, quality experience measurements, hotel business consultancy, operational support, e-commerce services and state-of-the-art distribution and technology. Worldhotels loyalty programme Peakpoints, more than 20 frequent flyer programmes as well the high number of preferred partnerships provide competitive advantage to the independent hotel industry. • Worldhotels is part of Associated Luxury Hotels. As the owner and operator of Worldhotels and Associated Luxury Hotels International (ALHI), Associated Luxury Hotels is a significant, full-service “soft brand” solution which provides an array of Global Sales Organization services with broad-reaching reservations connectivity solutions and a powerful sales and marketing infrastructure. For reservations or information, visit worldhotels.com. Images are available from sneubauer@worldhotels.com.

Media Contact:
Sophie Neubauer
Manager PR and Communication
+49 (0) 69 660 56 – 252

Coming Up In The December Online Hotel Business Review

Feature Focus
Hotel Law: Issues & Events
There is not a single area of a hotel’s operation that isn’t touched by some aspect of the law. Hotels and management companies employ an army of lawyers to advise and, if necessary, litigate issues which arise in the course of conducting their business. These lawyers typically specialize in specific areas of the law – real estate, construction, development, leasing, liability, franchising, food & beverage, human resources, environmental, insurance, taxes and more. In addition, issues and events can occur within the industry that have a major impact on the whole, and can spur further legal activity. One event which is certain to cause repercussions is Marriott International’s acquisition of Starwood Hotels and Resorts Worldwide. This newly combined company is now the largest hotel company in the world, encompassing 30 hotel brands, 5,500 hotels under management, and 1.1 million hotel rooms worldwide. In the hospitality industry, scale is particularly important – the most profitable companies are those with the most rooms in the most locations. As a result, this mega- transaction is likely to provoke an increase in Mergers & Acquisitions industry-wide. Many experts believe other larger hotel companies will now join forces with smaller operators to avoid being outpaced in the market. Companies that had not previously considered consolidation are now more likely to do so. Another legal issue facing the industry is the regulation of alternative lodging companies such as Airbnb and other firms that offer private, short-term rentals. Cities like San Francisco, Los Angeles and Santa Monica are at the forefront of efforts to legalize and control short-term rentals. However, those cities are finding it’s much easier to adopt regulations on short-term rentals than it is to actually enforce them. The December issue of Hotel Business Review will examine these and other critical issues pertaining to hotel law and how some companies are adapting to them.