Appointments & Promotions

W South Beach Appoints Dean Peters as Director of Sales and Marketing

MIAMI BEACH, FL. October 24, 2017 – W South Beach announces new additions in sales leadership with the appointment of Dean Peters as director of sales and marketing of the iconic 408-room luxury lifestyle hotel.

Peters brings more than 28 years of leading hospitality experience to W South Beach. In his new role, Peters oversees all sales and marketing efforts, including leisure, entertainment and business travel, catering and group sales, digital and creative marketing efforts, branding initiatives, strategic partnerships, advertising, and media efforts.

Most recently, Peters served as area sales leader for 15 Marriott managed properties in Miami and Marco Island. Prior experience includes several sales and marketing leadership positions under various hotel flags in Florida, Texas and the CALA region, including Marriott Hotels, The Ritz-Carlton and Renaissance Brands.

“Dean has an undeniable passion for hospitality and holds a premium level of expertise that will help W South Beach further distinguish its reputation as South Beach’s top luxury lifestyle hotel,” says W South Beach General Manager Rick Ueno.

Offering over 10,000 square-feet of flexible meeting space, W South Beach can accommodate any size group in a range of venues from intimate studios to expansive Great Rooms. In addition, W South Beach features a selection of unique outdoor meeting spaces, taking advantage of the hotel’s position in the heart of Miami Beach, including the oceanfront lawn, rooftop SWISH & SWING courts and spacious suites.

For additional information, call (305) 938-3000 or visit www.wsouthbeach.com.

About W South Beach

The iconic W South Beach is an oceanfront landmark, home to W’s fully-integrated lifestyle experience: 408 W-branded residences, including newly redesigned E-WOW Penthouse and E-WOW Ocean Escape suites; WALL, an exclusive bar and ultra-lounge, Living Room Bar and terrace; upscale Beijing eatery MR CHOW; The Dutch, a roots-inspired American concept by Chef Andrew Carmellini; The Grove, a whimsical outdoor garden; Bliss Spa; WET, featuring two alluring swimming pools and stylish cabanas; more than 10,000-square-feet of ultra-modern meeting and event space; FIT state-of-the-art fitness center; rooftop basketball court and tennis court – SWISH & SWING; a curated, rotating $40 million art collection and the Jennifer Miller X W the Store. For more information, visit www.wsouthbeach.com, Facebook.com/WSouthBeach, Twitter @wsobe and Instagram @wsouthbeach.

Sofia Terrazas

Coming Up In The December Online Hotel Business Review

Feature Focus
Hotel Law: Issues & Events
There is not a single area of a hotel’s operation that isn’t touched by some aspect of the law. Hotels and management companies employ an army of lawyers to advise and, if necessary, litigate issues which arise in the course of conducting their business. These lawyers typically specialize in specific areas of the law – real estate, construction, development, leasing, liability, franchising, food & beverage, human resources, environmental, insurance, taxes and more. In addition, issues and events can occur within the industry that have a major impact on the whole, and can spur further legal activity. One event which is certain to cause repercussions is Marriott International’s acquisition of Starwood Hotels and Resorts Worldwide. This newly combined company is now the largest hotel company in the world, encompassing 30 hotel brands, 5,500 hotels under management, and 1.1 million hotel rooms worldwide. In the hospitality industry, scale is particularly important – the most profitable companies are those with the most rooms in the most locations. As a result, this mega- transaction is likely to provoke an increase in Mergers & Acquisitions industry-wide. Many experts believe other larger hotel companies will now join forces with smaller operators to avoid being outpaced in the market. Companies that had not previously considered consolidation are now more likely to do so. Another legal issue facing the industry is the regulation of alternative lodging companies such as Airbnb and other firms that offer private, short-term rentals. Cities like San Francisco, Los Angeles and Santa Monica are at the forefront of efforts to legalize and control short-term rentals. However, those cities are finding it’s much easier to adopt regulations on short-term rentals than it is to actually enforce them. The December issue of Hotel Business Review will examine these and other critical issues pertaining to hotel law and how some companies are adapting to them.