Business & Finance

Renaissance Aruba Resort & Casino Revamps the Private Island Experience

Renaissance Private Island offering guests secluded luxury and new customizable amenities

ORANJESTAD, AW. October 23, 2017 - Renaissance Aruba Resort & Casino, the island’s leading experience and service-driven resort, announced new enhancements and offerings to its Renaissance Private Island. Long known for its prime downtown location, A-list events, adult-exclusive Flamingo Beach, home to the only seven pink flamingos in Aruba; and kid-friendly Iguana Beach, Renaissance Aruba is now taking the island to new heights with elevated luxuries and personalized programming, inviting guests to create their own private island experience.

To access the private island, a host welcomes guests to onboard a water taxi from Renaissance Marina or Ocean Suites and guides them through the various offerings that exist, which include:

· Four private waterfront cabanas overlooking Flamingo Beach

· Five private waterfront cabanas overlooking Iguana Beach

· Weekly “Dinner Under the Stars” events

· Sunset DJ music sessions

· Papagayo restaurant breakfast menu

· Crafted cocktails at Mangrove and Papagayo

· Beach tennis courts and recreation equipment

· New lounge furniture

· Prime snorkeling and diving location by an old airplane wreck

· Water and beach hammocks throughout the island

The new private waterfront cabanas can be rented daily starting at $150 for the smaller cabanas (max capacity four guests) and up to $300 for the large cabanas (max capacity six guests), excluding service charge. This one of a kind experience includes butler service, water floats, and a selection of beverages, sparkling wine, and hors d'oeuvres. The cabanas at Flamingo Beach are adult exclusive and ideal for bachelor and bachelorette parties and couples alike. The largest cabana on Iguana Beach has a kids’ slide to keep younger guests entertained all day long. The resort’s concierge team, known as “Navigators,” can also coordinate customizable groups and couples experiences, such as beachfront spa treatments at Spa Cove.

“Having the only private island in Aruba, we are committed to providing our guests with the best beach experience in Aruba that goes beyond the ordinary,” says Janien Huistra, Renaissance Aruba Resort & Casino director of sales and marketing. “All of the enhancements and additions to Renaissance Island were distinctly designed based on our guests’ feedback and hospitality trends we see around the world. We strive to provide the superior hospitality our guests have come to know with upgraded resort offerings they can look forward to year after year.”

Renaissance Aruba Resort & Casino is also working towards continuing this expansion in the coming year with a new wedding venue on Flamingo Beach, yoga and fitness classes, and overnight stays on the private island. For more information or reservations, visit http://www.renaruba.com.

About Renaissance Aruba Resort & Casino

Renaissance Aruba Resort & Casino is comprised of the adult-exclusive Marina Hotel and spacious Ocean Suites. The resort is the only property on Aruba to operate its own private island, a 40-acre atoll that is exclusive to guests and serviced by complimentary water taxi. Tropical retreat meets urban chic as the resort encompasses upscale shopping, 15 restaurants, two casinos, the 3,500 square-foot Okeanos Spa and a six-theatre cinema. Oranjestad’s hip nightlife options are within walking distance. The Renaissance Convention Center is Aruba's largest meeting facility. For more information, please also visit @RenAruba social channels on Facebook, Twitter, Instagram, and Youtube.

About Renaissance Hotels

Renaissance Hotels represents a diverse collection of 155 hotels in 35 countries worldwide. Each property is unique, offering passionate travelers a one-of-kind experience. Within every hotel, guests are greeted by an exceptional array of amenities and an inspiring world of local discoveries. For travelers looking to experience something wonderfully new, innovative and locally driven programs are offered worldwide, including Navigator and the brand’s the industry leading entertainment platform LIVE at Renaissance. To learn more, visit renaissance-hotels.marriott.com. Like Renaissance on Facebook www.facebook.com/RenHotels, follow Renaissance on Twitter www.twitter.com/RenHotels and tag Renaissance on Instagram @RenHotels.

Coming Up In The December Online Hotel Business Review

Feature Focus
Hotel Law: Issues & Events
There is not a single area of a hotel’s operation that isn’t touched by some aspect of the law. Hotels and management companies employ an army of lawyers to advise and, if necessary, litigate issues which arise in the course of conducting their business. These lawyers typically specialize in specific areas of the law – real estate, construction, development, leasing, liability, franchising, food & beverage, human resources, environmental, insurance, taxes and more. In addition, issues and events can occur within the industry that have a major impact on the whole, and can spur further legal activity. One event which is certain to cause repercussions is Marriott International’s acquisition of Starwood Hotels and Resorts Worldwide. This newly combined company is now the largest hotel company in the world, encompassing 30 hotel brands, 5,500 hotels under management, and 1.1 million hotel rooms worldwide. In the hospitality industry, scale is particularly important – the most profitable companies are those with the most rooms in the most locations. As a result, this mega- transaction is likely to provoke an increase in Mergers & Acquisitions industry-wide. Many experts believe other larger hotel companies will now join forces with smaller operators to avoid being outpaced in the market. Companies that had not previously considered consolidation are now more likely to do so. Another legal issue facing the industry is the regulation of alternative lodging companies such as Airbnb and other firms that offer private, short-term rentals. Cities like San Francisco, Los Angeles and Santa Monica are at the forefront of efforts to legalize and control short-term rentals. However, those cities are finding it’s much easier to adopt regulations on short-term rentals than it is to actually enforce them. The December issue of Hotel Business Review will examine these and other critical issues pertaining to hotel law and how some companies are adapting to them.