Expansions & Renovations

The Westin Riverfront Beaver Creek Opens Newly Expanded Lobby Bar The Lookout

BEAVER CREEK, CO. October 23, 2017 - The Westin Riverfront Resort & Spa at Beaver Creek Mountain is pleased to announce that it has opened its newly expanded lobby bar, The Lookout.

The Lookout pours an extensive menu of Colorado microbrews, hand-crafted cocktails and wines while offering stunning views of Beaver Creek Mountain and the Eagle River. The Lookout also serves delicious starters, salads, sandwiches, flatbreads and decadent desserts.

The Westin Riverfront spent more than $500,000 on the bar upgrade; The Lookout more than tripled its seating and now offers multiple large screen televisions. During the ski season, The Lookout will feature live music nighty starting at 4 p.m.

The Lookout menu starts off with Housemade Pretzel Bites, Adobo Chicken Wings and Corn & Chorizo Fritters. Sandwiches include the Parlor Burger, a Rueben and a Grilled Steak Sandwich and Flatbreads include Roasted Mushroom, Sausage & Peppers and Artichoke & Sun Dried Tomato.

Handcrafted cocktails include the MTN Primrose, featuring MTN Colorado Gin, a Bourbon Derby featuring Knob Creek Bourbon and the Chili Cucumber featuring Effen Cucumber Vodka. The Lookout pours a variety of Colorado microbrews, including Crazy Mountain Hookiebobb IPA, Telluride Brewing Co.’s Face Down Brown and Vail Brewing Company Us & Them ESB.

The Westin Riverfront is located at 126 Riverfront Lane in Avon. Complimentary valet parking is available for patrons of Maya & The Lookout, based on availability.

For more information on The Westin Riverfront, please visit www.westinriverfrontbeavercreek.com.

Coming Up In The December Online Hotel Business Review

Feature Focus
Hotel Law: Issues & Events
There is not a single area of a hotel’s operation that isn’t touched by some aspect of the law. Hotels and management companies employ an army of lawyers to advise and, if necessary, litigate issues which arise in the course of conducting their business. These lawyers typically specialize in specific areas of the law – real estate, construction, development, leasing, liability, franchising, food & beverage, human resources, environmental, insurance, taxes and more. In addition, issues and events can occur within the industry that have a major impact on the whole, and can spur further legal activity. One event which is certain to cause repercussions is Marriott International’s acquisition of Starwood Hotels and Resorts Worldwide. This newly combined company is now the largest hotel company in the world, encompassing 30 hotel brands, 5,500 hotels under management, and 1.1 million hotel rooms worldwide. In the hospitality industry, scale is particularly important – the most profitable companies are those with the most rooms in the most locations. As a result, this mega- transaction is likely to provoke an increase in Mergers & Acquisitions industry-wide. Many experts believe other larger hotel companies will now join forces with smaller operators to avoid being outpaced in the market. Companies that had not previously considered consolidation are now more likely to do so. Another legal issue facing the industry is the regulation of alternative lodging companies such as Airbnb and other firms that offer private, short-term rentals. Cities like San Francisco, Los Angeles and Santa Monica are at the forefront of efforts to legalize and control short-term rentals. However, those cities are finding it’s much easier to adopt regulations on short-term rentals than it is to actually enforce them. The December issue of Hotel Business Review will examine these and other critical issues pertaining to hotel law and how some companies are adapting to them.