Appointments & Promotions

Sheraton Dallas Hotel Appoints Emilio Gomez Director of Sales and Marketing

DALLAS, TX. October 17, 2017 – The Sheraton Dallas Hotel announces it has hired Emilio Gomez as Director of Sales and Marketing.

Gomez joins the Sheraton Dallas with more than 15 years of hotel sales and marketing experience. Throughout his career, Gomez has served various positions under Marriott International, at both the corporate and property levels. Most recently, Gomez was the dual-property Director of Group Sales for San Antonio Rivercenter Marriott & San Antonio Riverwalk Marriott. Prior to that position, Gomez worked as Director of Sales for Marriott International, focusing on large groups and convention teams in the Mid-Atlantic States. He has also held director and senior positions at Wardman Park Marriott, Atlanta Marriott Marquis and the Marriott San Antonio Rivercenter/Riverwalk.

As the Director of Sales and Marketing, Gomez is responsible for overseeing a team of 45 people in all aspects of sales, marketing and event management, including group, catering/banquet, and transient business. Gomez works to set strategies for the hotel’s marketing and e-commerce, budget and forecast, and train and develop sales and event management teams.

“We are honored to have strategic and sales-minded Emilio Gomez heading our sales and marketing team,” said Mark Sanders, General Manager at the Sheraton Dallas Hotel. “Given Emilio’s extensive experience and proven knowledge in this hotel industry, we are confident he will successfully maximize our hotel’s brand and potential.”

For more information on the Sheraton Dallas, visit www.sheratondallashotel.com

About Sheraton Dallas

The Sheraton Dallas Hotel is an urban downtown Dallas destination located only steps away from the city’s vibrant arts and business districts, and adjacent to the DART rail line. Located in the heart of downtown Dallas, guests of the Sheraton Dallas can experience the culture, sports centers, entertainment, shopping and dining options that have made Dallas a world-renowned destination. Featuring 1,840 guest rooms and over 230,000 square feet of meeting and event space, the hotel combines form, function and style to host a video conference for 10 or a gala for 5,000. For more information about the Sheraton Dallas, or to make a reservation, visit www.sheratondallashotel.com. From the U.S. and Canada, reservations for any Sheraton hotel worldwide can be made by calling 1-800-325-3535 or visiting www.starwoodhotels.com/sheraton.

Tanner Thurman

Coming Up In The December Online Hotel Business Review

Feature Focus
Hotel Law: Issues & Events
There is not a single area of a hotel’s operation that isn’t touched by some aspect of the law. Hotels and management companies employ an army of lawyers to advise and, if necessary, litigate issues which arise in the course of conducting their business. These lawyers typically specialize in specific areas of the law – real estate, construction, development, leasing, liability, franchising, food & beverage, human resources, environmental, insurance, taxes and more. In addition, issues and events can occur within the industry that have a major impact on the whole, and can spur further legal activity. One event which is certain to cause repercussions is Marriott International’s acquisition of Starwood Hotels and Resorts Worldwide. This newly combined company is now the largest hotel company in the world, encompassing 30 hotel brands, 5,500 hotels under management, and 1.1 million hotel rooms worldwide. In the hospitality industry, scale is particularly important – the most profitable companies are those with the most rooms in the most locations. As a result, this mega- transaction is likely to provoke an increase in Mergers & Acquisitions industry-wide. Many experts believe other larger hotel companies will now join forces with smaller operators to avoid being outpaced in the market. Companies that had not previously considered consolidation are now more likely to do so. Another legal issue facing the industry is the regulation of alternative lodging companies such as Airbnb and other firms that offer private, short-term rentals. Cities like San Francisco, Los Angeles and Santa Monica are at the forefront of efforts to legalize and control short-term rentals. However, those cities are finding it’s much easier to adopt regulations on short-term rentals than it is to actually enforce them. The December issue of Hotel Business Review will examine these and other critical issues pertaining to hotel law and how some companies are adapting to them.