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Expansions & Renovations

JW Marriott Essex House New York Completes $38 Million Guest Room and Suite Renovation

NEW YORK, NY. October 16, 2017 - JW Marriott Essex House New York, the iconic hotel on Central Park South in Manhattan, announced the completion of a $38 million transformation of its 426 guest rooms, 101 suites, and corridors, dramatically redesigned to interpret a new and modern aesthetic . The hotel’s structure and strong lines of its art déco heritage have been softened and expressed in a re-defined way. This is a design that celebrates the many decades of the Essex House, with a subtle nod to the 1930s period, when the hotel first opened its doors.

The hotel’s new design evokes a strong historical rooting but with a fresh twist. A bold but neutral color palette plays to fashion’s own rebirth of the period. Carpet patterns are geometric , based on art déco but simplified in modern charcoal and cream colors. Furniture finishes are simple and clean in dark oak, white lacquer, polished chrome and bronze. The entire feeling of the new rooms is that of a personal pied-à-terre. Comfort accents include bedside acrylic lamps with a pop of glamour, along with embroidered pillows that capture the art déco motif into a decorative detail – creating a residential, at-home vibe. All of the hotel’s bathrooms have been freshly updated with glossy black vanities and fittings, to complement the guest room design.

“For over 80 years, guests have enjoyed the hotel’s unique and beautiful architecture, warm luxury and personal service,” says John Rieman, general manager. “Our newly designed guest rooms and suites reflect our long history on Central Park South, with a transformation to a fresh modern style.”

The hotel sits prominently on one of the world’s most famous streets, with incomparable views of the park’s lush greenery, lakes and historic stone bridges. From the central Sheep Meadow and The Lake to the north, all of Central Park unfolds from the park-facing guest room windows. Several suites boast private outdoor furnished terraces, where the view is even more dramatic, capturing the surrounding city from a bird’s-eye perspective.

The hotel has 527 luxury rooms and suites, a newly designed Executive Lounge, a 24-hour Fitness Center, and Southgate, an American restaurant and bar overlooking the park. It features 16 distinctive meeting rooms and executive boardrooms, a Beaux Arts-inspired Grand Salon (3,800 square feet) and an intimate Art Déco Suite for up to 125 guests.

First opened in 1931 at this prestigious address, JW Marriott Essex House New York is a work of art in itself, with ornate art déco gilded doors and rich wood paneling in its public area, and a Beaux Arts Grand Salon that has hosted numerous dignitaries and celebrities over the yearsOn a history note, the hotel originally opened as the Sevilla Towers in 1931 in an area of three blocks of New York City once known as the Spanish Flats. Central Park, forming the hotel’s front yard, was already more than 50 years old when the new hotel was built. Marriott International first managed the hotel from 1969-1984. It became the JW Marriott Essex House New York, the first JW Marriott brand hotel in New York City, in September 2012.

JW Marriott Hotels & Resorts

JW Marriott is part of Marriott International’s luxury portfolio and consists of beautiful properties and distinctive resort locations around the world. These elegant hotels cater to sophisticated, self-assured travelers seeking The JW Treatment™ – the brand’s philosophy that true luxury is created by people who are passionate about what they do. JW hotels offer crafted experiences that bring to life the brand’s commitment to highly choreographed, anticipatory service and modern residential design, allowing guests to pursue their passions and leave even more fulfilled than when they arrived. Today there are more than 80 JW Marriott hotels in nearly 30 countries and territories. JW Marriott is proud to participate in the industry’s award-winning loyalty program, Marriott Rewards® which includes The Ritz-Carlton Rewards®. Members can now link accounts with Starwood Preferred Guest® at members.marriott.com for instant elite status matching and unlimited points transfer. Visit JW Marriott online, and on Instagram, Twitter and Facebook.

Contact:
Kathleen.Duffy
Kathleen.Duffy@marriott.com

Coming Up In The December Online Hotel Business Review




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Feature Focus
Hotel Law: Issues & Events
There is not a single area of a hotel’s operation that isn’t touched by some aspect of the law. Hotels and management companies employ an army of lawyers to advise and, if necessary, litigate issues which arise in the course of conducting their business. These lawyers typically specialize in specific areas of the law – real estate, construction, development, leasing, liability, franchising, food & beverage, human resources, environmental, insurance, taxes and more. In addition, issues and events can occur within the industry that have a major impact on the whole, and can spur further legal activity. One event which is certain to cause repercussions is Marriott International’s acquisition of Starwood Hotels and Resorts Worldwide. This newly combined company is now the largest hotel company in the world, encompassing 30 hotel brands, 5,500 hotels under management, and 1.1 million hotel rooms worldwide. In the hospitality industry, scale is particularly important – the most profitable companies are those with the most rooms in the most locations. As a result, this mega- transaction is likely to provoke an increase in Mergers & Acquisitions industry-wide. Many experts believe other larger hotel companies will now join forces with smaller operators to avoid being outpaced in the market. Companies that had not previously considered consolidation are now more likely to do so. Another legal issue facing the industry is the regulation of alternative lodging companies such as Airbnb and other firms that offer private, short-term rentals. Cities like San Francisco, Los Angeles and Santa Monica are at the forefront of efforts to legalize and control short-term rentals. However, those cities are finding it’s much easier to adopt regulations on short-term rentals than it is to actually enforce them. The December issue of Hotel Business Review will examine these and other critical issues pertaining to hotel law and how some companies are adapting to them.