Acquisitions & Hotel Openings

Main Street Hospitality Grows Its Berkshires Portfolio

STOCKBRIDGE, MA. October 11, 2017 – Sarah Eustis, CEO of Main Street Hospitality Group (MSHG), today announced the addition of a sixth hotel into the company’s portfolio with the acquisition of the Briarcliff Motel in Great Barrington, MA.

“The addition of this property to the Main Street family reinforces our commitment to the Berkshires as stewards of a 50-year legacy of hospitality in the region,” said Eustis. “The Briarcliff is a perfect fit to our portfolio and an ideal complement to its sister hotels, and we are so grateful to Richard and Clare Proctor for entrusting its future with Main Street,” she continued.

Main Street took ownership of The Briarcliff Motel, the 16-room motel located at 506 Stockbridge Road, Great Barrington, MA, on October 3. Recent owners Richard and Clare Proctor converted the 1960s-era motel to a stylish, relaxed, affordable place to stay when visiting The Berkshires.

"Since Richard and I opened Briarcliff in 2011, we have found the Berkshires to be a great place to live and run a small, independently-minded business, and we're filled with gratitude to the many people we've met who have encouraged and helped us along the way," said Clare Proctor. "It's time for the next big step, both for us and for the Briarcliff, and we are delighted to be passing the place into the hands of Main Street Hospitality: a company who will continue to shepherd it forward under Sarah Eustis' passionate leadership," she added.

The acquisition was financed by Lee Bank of Great Barrington, MA, according to Eustis. “Lee Bank is a valued partner to Main Street Hospitality and we appreciate the confidence their employees have in our business,” she said.

Main Street Hospitality includes six properties, 275 rooms and 350 employees in Western Massachusetts. Its footprint now expands from its affiliate property Race Brook Lodge in Sheffield in the southern part of the county, to the Briarcliff in Great Barrington, through Stockbridge, home of the flagship The Red Lion Inn and Maple Glen at the Red Lion Inn, to centrally-located Hotel on North in Pittsfield and further up county to The Porches Inn at MASS MoCA in North Adams.

“Independent hoteliers are facing so many new challenges in managing and marketing their properties, especially in the face of growing competition from shared economy companies like Airbnb and a proliferation of brands,” said Eustis. “As we to continue to evolve as an operator and developer of independent hotels both within and outside of the Berkshires, we’re finding a rich pipeline of opportunities to grow the Main Street portfolio further,” she added.

Main Street Hospitality was formed in 2013 and was Eustis was named CEO shortly afterwards. She represents the third generation of woman leaders of her family business, following in the footsteps of Nancy and Jane Fitzpatrick, who purchased The Red Lion Inn in 1968. Eustis spearheaded the development and opening of the award-winning boutique Hotel on North in Pittsfield in 2015.

Main Street Hospitality Group

Formed in 2013, Main Street Hospitality Group is a hotel management company founded originally at The Red Lion Inn in Stockbridge, Massachusetts, with a long tradition of excellence in preservation, innovation, sustainability and operations. As owners and operators of some of the most distinctive hotels in the Berkshires, the company’s mission is to deliver unparalleled experiences for guests, employees and owners through an authentic approach to hospitality, service, and management. Main Street’s management hotel portfolio includes The Red Lion Inn, Maple Glen at the Red Lion Inn, The Porches Inn at MASS MoCA, North Adams, MA, Hotel on North, Pittsfield, MA, The Briarcliff Motel, Great Barrington, MA, and Race Brook Lodge, Sheffield, an affiliated hotel. For more information, please visit or call 413-298-1610.

Katherine Henry

Coming Up In The November Online Hotel Business Review

Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.