Expansions & Renovations

Royal Hideaway Relaunches El Embajador, Blending Classic Glamor With Enhanced Offerings

The Barceló Hotel Group Property Has Reinvented The Dominican Republic's First Luxury Hotel

MIAMI, FL. October 11, 2017 – The grand dame of the Dominican Republic’s luxury hotel world has been given a new lease on life by the Barceló Hotel Group, with a two-year, $40 million renovation that includes state-of-the-art enhancements and renovations. Now under the Royal Hideaway Luxury Hotels & Resorts banner, El Embajador, a Royal Hideaway Hotel, retains its old school Santo Domingo glamor, seamlessly blending past and present for guests to immerse themselves in.

A Rich History Opened in 1956, El Embajador quickly became the place to see and be seen in the Dominican Republic, attracting famed personalities from the worlds of film, music, culture and politics. Its Embassy Club hosted the best musical performances in the nation; the facilities were used as the set of great films, such as Francis Ford Coppola’s The Godfather Part II and The Lost City among others. In 1965, it even hosted an assembly of the Organization of American States (OEA), which was attended by dozens of heads of state.

Celebrities adored El Embajador. Renowned guests such as Errol Flynn, Rock Hudson and Mario Moreno “Cantinflas,” to name just a few, attended the glitzy parties in the almost 125,000-square-foot tropical gardens. The ballrooms were decked out to welcome fashion icons such as Óscar de la Renta, Carolina Herrera, Jean Paul Gautier and Elie Saab, who chose El Embajador to present their new creations to Latin America’s jet-set crowd.

A Bright Future

With this rich history and exquisite hilltop location in the exclusive Bellavista neighborhood, with the Caribbean Sea providing a spectacular backdrop, El Embajador, a Royal Hideaway Hotel, is shining once again. Its resurgence is thanks to the Barceló Hotel Group, which acquired it in 2015, and to the exclusive Royal Hideaway Luxury Hotels & Resorts brand, which has made the property its top urban icon. • El Embajador’s luxurious suites have been rejuvenated, often highlighted by stunning views of the Caribbean. The suites boast exceptional spaciousness, ranging from 440 square feet in the smaller rooms to more than 5,000 square feet in the Presidential Suite. • The prestigious El Jardín and Los Porches restaurants continue to create culinary marvels under the guidance of the acclaimed chef José Soto. • A new Wellness & Spa, featuring a private pool, gym and four treatment rooms, provides the perfect dose of peace and tranquility. • The property has added more than 10,000 square feet of ballrooms, including the Protocolo and Diplomatic event rooms, as well as the exceptional Signature Venue Embassy Garden. • The hotel has set aside 40 percent of its 28,000 square feet for business travelers in a space featuring a sophisticated 800-foot glass enclosure

Images and Property Fact Sheet: https://www.dropbox.com/sh/di6ff1ag1dj5y61/AACU-WJOfzUdFMKTujmakgl5a?dl=0

About Barceló Hotel Group

Barceló Hotel Group is one of the top hospitality companies in the world. Barceló was established in Palma de Mallorca, Spain in 1931, first as a transportation provider and then as a hotel and travel company. The family-owned and private company has been recognized worldwide for more than 80 years because of its excellent service and innovation within the tourism industry. Barceló Hotel Group, the hotel division of Barceló Group, is the third largest hospitality chain in Spain and the 42nd largest in the world. The chain currently boasts a diverse portfolio of 228 hotels and more than 50,000 rooms across 21 countries, all marketed under four brands: Royal Hideaway Luxury Hotels & Resorts, Barceló Hotels & Resorts, Occidental Hotels & Resorts and Allegro Hotels. In addition, Barceló Hotel Group holds 100 percent shares of Crestline Hotels & Resorts stock. Crestline Hotels & Resorts is an independent hotel management company with a portfolio of more than 115 establishments in the United States. For more information or reservations, visit www.barcelo.com.

Coming Up In The November Online Hotel Business Review

Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.