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AC Hotel Gainesville Downtown Names Diamond Public Relations as Agency of Record

MIAMI, FL. October 5, 2017 — Progressive, award-winning travel and tourism firm, Diamond Public Relations, has added AC Hotel Gainesville Downtown to its Florida-based client roster. The bi-coastal agency, headquartered in Miami with an office in Los Angeles, will handle all North American public relations efforts on behalf of the newest property to call Gainesville home.

The modern, 144-room hotel, which is slated to open January 31, 2018, is just steps from the University of Florida – consistently ranked among the top 10 public universities in the U.S. – and the pulse of Gainesville, FL. The first AC Hotel in the area and less than a Heisman’s throw from campus, the contemporary property will feature stylish guest rooms with a sleek European-inspired design, two meeting rooms, a fitness center, and an AC Bar where guests and locals can enjoy handcrafted cocktails, local craft beers and nosh on tapas-style bites. The new property will also feature a rooftop spa pool with sweeping, panoramic views of the UF campus, including “The Swamp,” which roars to life on Saturdays during fall home games.

“As the property ramps up for its January opening in the heart of Gainesville, hiring a forward-thinking public relations team like Diamond PR is crucial in developing a comprehensive strategy that capitalizes on the hotel’s proximity to UF and take Gainesville’s thriving art scene, history and quirky attributes into account,” said general manager Robert Plutto. “Diamond PR has not only proven its ability to execute creative campaigns and deliver quality results and for its Florida clients and beyond, but the experienced team of UF alumni will be an asset for shaping the AC Hotel Gainesville Downtown into a unique staple for the local community.”

“From Dublin, Ohio, to Raleigh, North Carolina, AC Hotels has a knack for seeking out interesting destinations and creating a welcoming space for both locals and discerning travelers. The AC Hotel Gainesville is no exception,” said Diamond PR Vice President, Kara Rosner. “With a team full of former Gators, our firm is excited to launch and represent this property, which we’re confident will bring a new level of sophistication to Gainesville.”

Diamond Public Relations brings more than 35 years of experience to clients. Specializing in the travel, tourism and lifestyle sectors, the Miami and LA-based firm boasts a dedicated, diverse team of professionals from around the globe. The firm’s ability to identify new trends and continuously evolve its public relations efforts and integrate social platforms has earned Diamond PR numerous industry accolades, including: The HSMAI Adrian Awards, Bulldog Awards, Travel and Leisure Magazine’s Smitty Awards, and the Social Hotel Awards. Jody Diamond, agency president, was also named among PR News’ Top Women in PR in 2015.

For additional information on AC Hotel Gainesville Downtown, contact Diamond PR at, or visit


Diamond Public Relations is an innovative, award-winning travel & tourism public relations agency headquartered in Miami, with a west coast office in Los Angeles. Strategic public relations practices paired with a renegade edge, plus an expert understanding of the business of tourism, separates Diamond PR in its field. With clients across multiple countries and continents, the agency keeps at the forefront of the industry with first-to-market campaigns for destination, resort and lifestyle clients, never letting ideas grow stale or stagnant. For more information visit or follow the company on Instagram or Twitter at @DiamondPR and on Facebook at

Coming Up In The November Online Hotel Business Review

Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.