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RAR Hospitality Appoints Key Corporate Executives

SAN DIEGO, CA. October 4, 2017 - RAR Hospitality, a San Diego based hotel management firm added three new corporate employees to its executive team. RAR has named Craig Johnson as Regional Operations Manager, Doug Ficke as Director of Accounting, and Sheryl Paulino as Corporate Marketing Manager.

“We are elated to add these hospitality experts to our team,” said Bob Rauch, founder, president and CEO of RAR Hospitality. “Their drive and passion will help to further our mission by offering a full spectrum of hospitality management services.” •Craig Johnson, Arizona State University alumnus and former Regional Manager for nine Arizona hotels, from Flagstaff to Tucson, Ariz., is now the Regional Operations Manager for RAR. He has been working in the hotel business for over 30 years and has senior leadership experience in all aspects of the business, from hotel management to commercial real estate finance.

•Doug Ficke served as the Corporate Accounting Manager at RAR for three years and advanced into the Director of Accounting position. Doug’s responsibilities include oversight of the accounting and financial functions for all hotels managed by RAR. Doug has an educational background in accounting, electrical engineering and chemistry from Arizona State University.

•Sheryl Paulino, a San Diego State University alumna, joined the RAR executive team as the Corporate Marketing Manager. Sheryl has a bachelor's degree in Hospitality Management and brings extensive marketing experience from Sycuan Golf & Tennis Resort and Destination Hotels' Town & Country Resort in San Diego. She will oversee marketing initiatives for RAR’s hotel management division and its portfolio of branded, boutique, and independent properties.

RAR Hospitality is located at 10840 Thornmint Road #110, San Diego. For more information, please visit or call (858) 239-1800.

About RAR Hospitality

RAR Hospitality offers the full spectrum of hospitality management services to hotel and resort owners, developers, lenders, and investors. Founded in 1990 by Bob Rauch, the “Hotel Guru,” RAR Hospitality is headquartered in San Diego and has a hotel presence in Southern California, Arizona and Colorado. RAR’s hotel collection includes boutique, branded, and independent hotels. With more than two decades of experience delivering expert services and oversight to hoteliers, developers, and hospitality finance professionals, RAR is one of the industry’s most trusted and respected names. For more information, visit

Stephanie Ferrer
(480) 447-9996

Emily Lawrence
(480) 447-9996

Coming Up In The November Online Hotel Business Review

Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.