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The Chase Park Plaza, a Royal Sonesta Hotel Names Frederik Houben as Director of Sales and Marketing

ST. LOUIS, MO. October 4, 2017 – The Chase Park Plaza, a Royal Sonesta Hotel, has named Frederik Houben as Director of Sales and Marketing of the award-winning property.

An experienced industry professional, Houben joins the St. Louis location from his recent position as the Director of Sales and Marketing of The Lodge of the Four Seasons in Lake Ozark, Missouri.

In his new role, Houben will be responsible for the successful execution of the sales, catering and marketing teams as well as serve on the hotel’s Executive Committee. Over the course of his 20-year career, Houben has led the success of several distinctive properties throughout North America and the Bahamas. Adding to his international experience, he also lived in Brazil for ten years. “Frederik’s global experience and proven capabilities in sales and marketing are an ideal fit for our property,” said General Manager, David Kohlasch “We look forward to welcoming him to the leadership team where he will work on growing sales with a relentless focus on upholding our commitment to excellence.”

Houben is a career hospitality professional whose prior experience includes both full and limited-service hotels with industry leaders including Warwick International Hotels, Hilton Hotels Corporation, Intercontinental Hotels Group and other independent hotels. Houben was born in Germany and is fluent in several languages.

Built in 1922, The Chase Park Plaza boasts the 2017 TripAdvisor Certificate of Excellence and features over 338 guest rooms and suites, a full-service spa, an 18,000 square foot fitness center, multiple dining and entertainment options, an outdoor Mediterranean-style swimming pool, and more than 65,000 square feet of flexible meeting and event space. The property overlooks Forest Park, named in 2016 by USA Today as the #1 most beautiful city park in the United States.

Sonesta is a growing, global hospitality brand with more than 60 properties in 7 countries, centered on a corporate dedication to delivering a guest experience that provides more than just a place to stay. With a portfolio of diverse and distinctive properties as individual as its guests, there is no typical Sonesta. With a full range of exceptional experiences found in many of the most memorable destinations in the world, Sonesta proudly exceeds guest's expectations time and time again.

Discover Royal Sonesta and Sonesta Hotels & Resorts in Atlanta, Austin, Baltimore, Boston, Fort Lauderdale, Hilton Head Island, Houston, Miami, New Orleans, Philadelphia, San Jose, St. Louis, St. Maarten (3), Chile (2), Colombia (5), Ecuador, Peru (5), and Egypt (6 + 3 cruise ships). Sonesta ES Suites is an extended stay hotel brand managed by Sonesta found in 27 locations near Boston, Atlanta, Baltimore, Burlington, Charlotte, Chicago, Cincinnati, Cleveland, Colorado Springs, Columbus, Detroit, Flagstaff, Houston, Minneapolis, Oklahoma City, Omaha, Orlando, Parsippany, Princeton, Philadelphia, St. Louis and Tucson. For more about Sonesta, visit Sonesta.com or call +1.617.315.9200 or 800.Sonesta (800.766.3782) in the U.S. and Canada.

For more information about The Chase Park Plaza, visit Sonesta.com/chaseparkplaza.

Contact:
Cabanne Howard
cabanne@kaleidoscopemg.com
(314) 518-7225

Coming Up In The November Online Hotel Business Review




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Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.