Appointments & Promotions

Foxwoods Names Jennifer Johnson as Vice President of Loyalty Marketing

MASHANTUCKET, CT. October 4, 2017 - Foxwoods® Resort Casino, the premier resort destination in the Northeast, today announced that Jennifer Johnson has been promoted from her previous role as Executive Director to Vice President of the resort’s Loyalty Marketing program.

“Since Jennifer joined the Foxwoods team two years ago, her tenacity and relentless work ethic have proved that she is the perfect fit for the incredibly important role of Vice President of our Loyalty Marketing program,” said Felix Rappaport, President & CEO of Foxwoods. “From day-to-day operations to evolving and rebranding our Foxwoods Rewards, we can attribute our growing, loyal customer base to Jennifer’s inventive know-how to keep guests coming back for more.”

As Foxwoods’ Vice President of Loyalty Marketing, Johnson will be responsible for the overall leadership and execution of efficient and profitable loyalty marketing strategies and programs. Her responsibilities will include directly developing and operating technology-based casino player bonusing systems and casino-based loyalty card programs through Foxwoods Rewards, in addition to providing imaginative approaches to these programs. She will also spearhead the direction and management of all activities related to the development, implementation and maintenance of Bus Operations and Marketing including identifying trends and overseeing operations of all line runs and charters throughout new England and the East Coast. Additionally, she will spearhead the overall creation and scheduling of all Special Events, Promotions and Gaming Tournaments.

“I’m honored to be appointed Vice President of Loyalty Marketing of the Northeast’s premier resort destination,” said Johnson. “I’m proud of what we’ve been able to accomplish since I arrived at Foxwoods, and look forward to continuing my work with executive leadership and my incredible team to create programs that truly resonate with both new and existing guests.”

About Foxwoods Resort Casino

25 Years Proud: Since 1992, Foxwoods Resort Casino has offered guests The Wonder Of It All as the premier resort destination in the Northeast. As the largest resort casino in North America, Foxwoods offers a vast array of gaming in seven casinos; AAA Four-Diamond hotels, restaurants from gourmet to quick service, world-renowned spas, award-winning golf, state-of-the-art theaters, exclusive retailers and free-to-play online casino games at FoxwoodsONLINE.com. Foxwoods is owned and operated by the Mashantucket Pequot Tribal Nation and was the first full-service casino built on tribal land, pioneering a nationwide movement that now includes more than 400 gaming properties owned and operated by over 200 tribes across the U.S. For more information on Foxwoods and the property’s 25th anniversary celebrations, visit foxwoods.com.

Contact:
Megan Gaffney
foxwoods@shiftcomm.com
617-779-1806

Coming Up In The November Online Hotel Business Review




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Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.