Appointments & Promotions

Performance Hospitality Management (PHM) Appoints Richard J. Cotter as Chief Operating Officer

FORT LAUDERDALE, FL. October 3, 2017 – National hospitality organization, Performance Hospitality Management (PHM), announced the appointment of Richard J. Cotter as Chief Operating Officer. Cotter has over 30 years’ experience working in many of the hospitality industry’s most emblematic hotels and resorts. In his new role, he will oversee the operations of its portfolio of managed independent and branded full-service and lifestyle hotels and resorts including B Hotels & Resorts properties throughout the Southeast, CoCo Key Hotel & Water Resort, Sagamore Hotel Miami Beach, Sheraton Tampa Riverwalk and others.

A respected industry leader, Richard Cotter’s impressive credentials include an intimate knowledge of operating hotels and resorts designed for guests who are seeking luxury experience. He has opened Wynn Las Vegas as EVP of Food & Beverage and Hotel Operations where he led the opening of the Wynn Tower Suites and Villas and the Wynn Las Vegas, along with 19 restaurants and the hiring of over 7,000 associates. He also launched the St. Regis Brand worldwide as Vice President and Managing Director, responsible for the opening of the St. Regis Monarch Beach, St. Regis Los Angeles, and the conversion of St. Regis Hotels in Beijing, Rome, Aspen, Houston, Philadelphia, and Washington DC. Cotter simultaneously managed the St. Regis New York, where he repositioned Lespinasse Restaurant to four-stars in The New York Times. Cotter was subsequently Regional VP for the Mid-Atlantic states for Starwood Hotels and Resorts, where he was responsible for the opening of two hotels in Manhattan, W Hotel Times Square and Westin Times Square as well as 37 hotels from Starwoods’ brands, including St. Regis, Westin, W, and Sheraton.

Richard J. Cotter has been an advisory board member for the Center for Hospitality Research at Cornell University, Howard University in Washington DC and the Tisch Hospitality Program at New York University. He has received the Distinguished Citizen award from the Mayor of Beverly Hills, the Cardinal’s Committee of the Laity award by the Cardinal of New York and the Corporate Citizen Award from the Greater Harlem Chamber of Commerce. Mr. Cotter is a graduate of the School of Hotel Administration at Cornell University.

About Performance Hospitality Management

Performance Hospitality is a lifestyle hotel and resort management company committed to providing outstanding performance and financial results. The Company’s strategic value-creation approach, combined with transparent communication style, is tailored to execute on the owners’ vision, meet their needs, and exceed their expectations. Since its inception in 2011, Performance Hospitality has grown to manage more than 2,000 rooms in multiple properties throughout the Southeast United States for both institutional and private investors. The systems and culture are built to deliver a hands-on ownership mentality while executing on the strategic growth plan. Performance Hospitality’s corporate office is based in Fort Lauderdale, Florida.

Coming Up In The November Online Hotel Business Review

Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.