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Deutsche Hospitality Names Susanne Friedrich Director of Business Development

FRANKFURT AM MAIN, DE. September 28, 2017 - International expansion needs professional support. Susanne Friedrich has been Director of Business Development at Deutsche Hospitality since 1 September. Ms. Friedrich is a hotel property specialist with 13 years of experience in international development and asset management and was most recently employed at the Rezidor Hotel Group in Brussels and Frankfurt, where she was responsible for development in the regions of Germany, Austria and Central and Eastern Europe.

The main focus of her new role at Deutsche Hospitality will be on development within Germany, Austria and Switzerland. Although the hotel group is currently undergoing considerable international growth, it is also continuing to pursue new projects within its home market of the German-speaking countries. Expansion goals within Germany, Austria and Switzerland include pulsating inner city sites in primary and secondary urban centres for the Jaz in the City brand. Deutsche Hospitality is also working to earmark important transport hubs for IntercityHotels and to identify city centre, resort and airport locations for Steigenberger Hotels and Resorts.

About Deutsche Hospitality

Deutsche Hospitality brings together three separate hotel brands C Steigenberger Hotels and Resorts has 60 hotels housed in historic traditional buildings and lively city residences and also offers health and beauty oases set at the very heart of nature. Jaz in the City branded hotels reflect metropolitan lifestyle and draw upon the local music and cultural scene. The first Jaz hotel opened in Amsterdam in 2015. And IntercityHotel offers more than 40 upper mid-range urban hotels, all of which are located within easy walking distance of railway stations or airports. A further 26 hotels are currently at the development stage. This means that the Deutsche Hospitality portfolio currently encompasses a total of 130 hotels on three continents.

Jannah Baldus
+49 69 66564-360

Coming Up In The November Online Hotel Business Review

Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, its that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.