Business & Finance

Pacifica Hotels Selected to Manage SpringHill Suites by Marriott Paso Robles Atascadero

IRVINE, CA. September 27, 2017 – Pacifica Hotels, the largest owner and operator of independent hotels along the Pacific Coast, is pleased to announce a new hotel management acquisition with the addition of SpringHill Suites by Marriott Paso Robles Atascadero, selected by new ownership, Chosun Refractories. This property will be the second Pacifica acquisition in California for Chosun asset management team, Steve Kwak and Michael Kang.

With a strong history in hotel ownership and operations in the California Central Coast, Pacifica Hotels has seen positive growth through recent management acquisitions. Pacifica Hotels has proven to be a key player in West Coast hospitality with industry-leading performance and outstanding guest experiences. The acquisition of the Springhill Suites Paso Robles Atascadero (as well as another recent addition - Hilton Garden Inn Kauai, HI) is an excellent addition to its portfolio as well as a strong expression of the company's future growth, particularly with such globally recognized brands as Hilton and Marriott.

“The addition of SpringHill Suites by Marriott Paso Robles Atascadero to our collection is a meaningful development,” said Todd Moreau, Chief Operating Officer of Pacifica Hotels. “With a deep understanding of the region including nearby Cambria, Pismo Beach, and San Luis Obispo, we bring to SpringHill Suites a wealth of experience, and look forward to both expanding their guest base and strengthening operational capabilities.”

Located a 15-minute drive from the California Central Coast and just five minutes to the renowned central California wine destination of Paso Robles, SpringHill Suites by Marriott Paso Robles Atascadero offers both comfort and convenience. An all-suite property, the hotel features a fresh, modern design, 130 spacious guest suites, an outdoor pool, fitness center and 5,009 square feet of event space. Union & Vine, the hotel’s signature restaurant serves wine country inspired California cuisine with outdoor seating offering picturesque views of the surrounding rolling hills.

SpringHill Suites by Marriott Paso Robles Atascadero is located at 900 El Camino Real, Atascadero, California 93422 and can be reached at 805-462-3500.

About Pacifica Hotels

Pacifica Hotels was formed in January of 1993 to consolidate the hospitality operations of Invest West Financial Corporation, which has been involved in the acquisition, development, refurbishing and operating of quality hotel properties and other commercial real estate properties for almost 30 years. Today, Pacifica Hotels is the largest owner and operator of boutique hotels on the Pacific coast. Pacifica’s 34 independent and flag properties in key California cities from San Diego to San Francisco, as well as Hawaii and Florida, feature outstanding locations, AAA 3-diamond ratings, upgraded amenities and high standards of guest service. For complete hotel descriptions and reservations, visit

Andrea Hammer

Coming Up In The November Online Hotel Business Review

Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.