Business & Finance

Address Consulting and Associates and Nobu Hospitality to Launch Nobu Hotel São Paulo in Brazil

NEW YORK, NY. September 27, 2017 - Nobu Hospitality, founded by Nobu Matsuhisa, Robert De Niro and Meir Teper, has seen tremendous growth spanning five continents; now Nobu Hotels is delighted to announce its launch into South America.

Reflecting its core offering of a luxury lifestyle brand, this exciting launch into South America will be an integrated mix of a Nobu Hotel, Residences and Restaurant in São Paulo, Brazil. Encapsulating an aspirational balance of business and lifestyle, Nobu Hospitality's first South American property will open in the Wall Street district of São Paulo.

Nobu Hotel São Paulo will not only offer Nobu's sought after gastronomic offering directly to guests' rooms but will also feature a rooftop bar and pool, event space, fitness and health center and 15,000 square meters of exclusive Nobu Residences. This will be the second exclusive Nobu Residences project following the successful planning, launch and sales of Nobu Residences Toronto. Nobu Hotel São Paulo will be operated by Nobu Hospitality under a long term management agreement with the owner of the project being Address Consulting and Associates under their CEO & Founder Ester Endo, and Fabiano Barletta, Commercial Partner.

For more information on Nobu Hotels, please visit http://www.nobuhotels.com/

For more information on Address Consulting, please visit www.addressconsulting.com.br

About Nobu Hospitality

Named one of luxury's 25 Most Innovative Brands by Robb Report, Nobu Hospitality is ranked among an elite selection of global luxury brands. The natural growth of Nobu hospitality built on service, image, and reputation, offers the complete spectrum of hotel and restaurant management for unique projects around the world. Founded by Nobu Matsuhisa, Robert De Niro and Meir Teper, with operations spanning five continents, the Nobu brand thrives in the world's capitals as the ultimate destination lifestyle experience. The first Nobu Hotel opened in 2013 as a boutique hotel within Caesars Palace Las Vegas and was subsequently named one of the Hottest New Hotels by CNN Travel, Top North America Hotel Opening by Luxury Travel Advisor and subsequently Luxury Travel Advisor's Award of Excellence. The Nobu Hotel City of Dreams Manila opened in 2014, Nobu Hotel Miami Beach in 2016 and the Nobu Ryokan Malibu, Nobu Hotel Shoreditch London, Nobu Hotel Ibiza Bay have opened in 2017. Other Nobu Hotels are in development for Palo Alto, Marbella, Riyadh, Los Cabos, Chicago, Barcelona, Toronto, and Bahrain

Contact:
Rachael Palumbo
pr@nobuhotels.com

Coming Up In The November Online Hotel Business Review




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Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.