Appointments & Promotions

W Fort Lauderdale Names New Director of Sales & Marketing

Brigette Bienvenu to Enhance Recently Renovated Hotel's Marketing Strategies and Sales Team

FORT LAUDERDALE, FL. September 27, 2017 - W Fort Lauderdale has appointed Brigette Bienvenu as the new Director of Sales and Marketing. In the role, Bienvenu’s overall responsibility is to manage the property’s reactive and proactive sales efforts in order to achieve booking goals and drive revenue. Specific duties include implementing the brand’s initiatives and service strategy, managing the marketing budget, building long-term, value-based customer relationships, and providing day-to-day leadership to sales associates.

Bienvenu joins the W Fort Lauderdale team with more than 10 years of experience as a Director of Sales and Marketing for high-end hotels in Florida and California, including two years with the W brand. In her most recent position as Director of Sales and Marketing at W Hollywood Hotel & Resorts, Bienvenu achieved outstanding group sales and positively impacted the transient rate by redesigning the hotel’s sales deployment. She started out in her career at the Doubletree Grand Hotel Biscayne Bay in Miami, and from there, went on to serve as Director of Sales and Marketing at Hilton Fort Lauderdale Beach Resort and Hilton Miami Downtown.

“As we wrap up the finishing touches of the $55 million renovation, it’s imperative to have a well-versed leader to drive business and spread the word of our new look,” said Anna MacDiarmid, General Manager, W Fort Lauderdale. “I am confident that Brigette’s strong background with luxury South Florida properties and the W brand will be a valuable addition to our already successful sales and marketing teams.”

Bienvenu graduated from Loyola University in New Orleans with a Bachelor degree in Communications, and has been recognized multiple times for her high individual achievement against revenue goals.

“I am ecstatic to be joining the team at this pivotal point of growth for the resort,” said Brigette. “With the refreshed look, new meeting space and innovative programming, I’m eager to create awareness of these updates. I look forward to using my knowledge and expertise to work with the team and help bring the resort’s performance to new heights.”

About W Fort Lauderdale

Lounging along an exclusive stretch of sugar-sand coastline, W Fort Lauderdale inhabits the hottest address on the beach, inviting guests to explore the escape’s seductive spaces and take advantage of the brand’s signature Whatever/Whenever® service. The hotel’s 517 anything-but-typical rooms and suites boast unrivaled ocean and Intracoastal views, elevating the expectation of waterfront luxury. On property, guests can dine on delicious cuisine at Stephen Starr’s STEAK 954, sip creative cocktails in the hotel’s Living Room and indulge in tropical-inspired treatments at the signature BLISS Spa. For more information, visit

Media Contacts:
Diamond PR
Liz Eads
1 305.854.3544

Coming Up In The November Online Hotel Business Review

Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.