Acquisitions & Hotel Openings

GHL Hoteles Opens New 104-Room Sonesta Hotel Bucaramanga in Colombia's Parque Caracoli Development

NEWTON, MA. September 26, 2017 – Sonesta International Hotels Corporation is excited to announce the expansion of its international portfolio with the addition of Sonesta Hotel Bucaramanga, the chain’s sixth property in the country of Colombia. The hotel is the latest major addition to the Parque Caracoli development, the retail, entertainment and business hub of the vibrant city of Bucaramanga. The capital of the Department of Santander, Bucaramanga is the 5th largest metropolitan area in Colombia, which positions Sonesta Hotel Bucaramanga to provide amazing stays for the tremendous demand from both business and leisure travelers. This hotel is the 14th Sonesta hotel in South America under the management of GHL Hoteles.

The 104 room new hotel is a mix of single, double, triple and quadruple rooms with a modern and sophisticated feel, perfect for those traveling on business or with their families. Each room is fully-equipped, ensuring each guest’s stay is comfortable, no matter their travel style or needs. Hotel amenities and features include a fitness center, pool, complimentary high-speed Wi-Fi, laundry, on-site security and tourist information. In addition to guest rooms, Sonesta Hotel Bucaramanga offers seven meeting rooms each with capacity of up to 23 attendees, totaling 1,218 square feet. Those looking to sample local cuisine, while also enjoying the comforts of home can take advantage of the property’s full-service restaurant, lounge and extensive room service menu.

“Many of our hotels are located in exciting urban destinations, ensuring convenience for all of our guests regardless of the purpose of their visit. The addition of Sonesta Hotel Bucaramanga adds to that excitement, as a major metropolitan area and one of the largest economies in Colombia,” said Carlos Flores, President and Chief Executive Officer, Sonesta International Hotels Corporation. “We’re thrilled to continue to grow on an international scale, while continuing to provide genuine experiences as distinctive as each destination.”

Sonesta Hotel Bucaramanga is centrally located and only minutes from the city’s international free trade zone and major health complexes, Health Park and Clinical Foscal, alongside some of the most popular shopping centers, Centro de Cañaveral and Parque Caracolí Shopping Center, one of the most modern in Bucaramanga. The hotel also offers the convenience of restaurants and cafes in the neighborhood, perfect for those looking to experience all that the city has to offer.

The guest experience at Sonesta Hotel Bucaramanga is enhanced by the authentic hospitality that Sonesta brings to each of its properties. The personal services and warm, attentive staff are dedicated to meeting individual guests’ needs, from those at leisure looking to check in and “check out”, to those on business who need to stay “plugged in”, productive and connected.

For more information about the hotel, or to book a stay at Sonesta Hotel Bucaramanga, visit:

About Sonesta

Sonesta is a growing, global hospitality brand with more than 65 properties in seven countries, centered on a corporate dedication to delivering a guest experience that provides more than just a place to stay. With a portfolio of diverse and distinctive properties as individual as its guests, there is no typical Sonesta. With a full range of exceptional experiences found in many of the most memorable destinations in the world, Sonesta proudly exceeds guest’s expectations time and time again. Discover Royal Sonesta and Sonesta Hotels & Resorts in Atlanta, Austin, Baltimore, Boston, Fort Lauderdale, Hilton Head Island, Houston, Miami, New Orleans, Philadelphia, San Jose, St. Louis, St. Maarten (3), Chile (2), Colombia (6), Ecuador, Peru (5), and Egypt (6 + 3 cruise ships). Sonesta ES Suites is an extended stay hotel brand managed by Sonesta found in 27 locations near Boston, Atlanta, Baltimore, Burlington, Charlotte, Chicago, Cincinnati, Cleveland, Colorado Springs, Columbus, Detroit, Flagstaff, Houston, Minneapolis, Oklahoma City, Omaha, Orlando, Parsippany, Princeton, Philadelphia, St. Louis and Tucson. For more about Sonesta, visit or call +1.617.315.9200 or 800.Sonesta (800.766.3782) in the U.S. and Canada.

About GHL Hoteles

GHL HOTELES, a Latin America hotel operator and brand developer, has 50 years of experience with presence in 13 countries, operating nearly 70 hotels. GHL HOTELES, is a recognized multi-brand hotel operator focused on the professional direction of each management area, moreover has acted as hotel developer with brands including Sonesta Hotels and Sonesta Posadas del Inca among other.

Caitlin Musch

Coming Up In The November Online Hotel Business Review

Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.