Business & Finance

Fortuna Realty Group Bringing 176-Room Hotel Hendricks to Midtown Manhattan in Spring 2019

NEW YORK, NY. September 25, 2017 – As part of an ambitious plan to expand its hospitality footprint in Manhattan, real-estate mogul Morris Moinian's Fortuna Realty Group (FRG) will open the 176-room Hotel Hendricks on West 38th Street in Spring 2019. Upon completion, the newly built, 25-story property will bring another luxury boutique option to Midtown Manhattan for travelers who are shying away from cookie-cutter branded hotel concepts. The news follows the successful openings of FRG’s Hotel Hayden and Hotel Henri in Chelsea earlier this year.

“Our goal, as we continue to grow our portfolio of boutique hotels in Manhattan, is to develop a distinctive product that meets travelers’ growing desire for lifestyle-driven experiences and brings something new to NYC’s evolving cultural hubs,” said Morris Moinian, principal and founder of Fortuna Realty Group. “We were able to do this in SoHo and Chelsea with the openings of Hotels Hugo, Hayden, and Henri and I’m confident Hotel Hendricks, with its industrial design, restaurant, and rooftop, will be a welcome new addition to the Midtown hotel scene.”

The hotel will also introduce new food & beverage concepts to the neighborhood with a lobby bar and restaurant, as well as the rooftop Cherry Bar. Additional concept details will be released closer to the hotel’s opening.

Located in Midtown Manhattan, on West 38th Street between 5th and 6th Avenues, Hotel Hendricks is just steps from world-famous local landmarks, including the Empire State Building, Times Square, Madison Square Garden and Bryant Park. The hotel is also conveniently located near transportation hubs including Penn Station, Port Authority, and Grand Central Terminal.

For more information, please visit

About Fortuna Realty Group

Fortuna Realty Group, LLC is a privately held real estate investment and development company, founded in 1984 by Morris Moinian. Specializing in high-end hotels and real estate, Fortuna Realty Group’s holdings include Hotel Hugo, Hotel Hayden and Hotel Henri in Manhattan; The Garden City Hotel on Long Island; Sugar Bay Resort and Spa in St. Thomas, U.S.V.I., among others. The firm continues to expand its footprint by acquiring and developing assets and engages in select strategic partnerships for value-add and opportunistic investments throughout the United States. For more information, please visit

Meredith Klinger
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Coming Up In The November Online Hotel Business Review

Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.