Appointments & Promotions

East West Destination Hospitality Promotes Gaye Steinke to Vice President of Spa & Wellness

VAIL, CO. September 21, 2017 - East West Destination Hospitality is pleased to announce that it has promoted Gaye Steinke to the position of Vice President of Spa & Wellness at the growing company, which manages more than $2.5 billion in vacation rental assets at mountain resorts in Colorado and California.

Steinke has been part of the East West family since 1998, serving as the driving force behind the creation of Allegria Spa at the Park Hyatt Beaver Creek and Spa Anjali and the Athletic Club at The Westin Riverfront Resort & Spa. Most recently she served as the General Manager of Allegria, Spa Anjali and the Athletic Club at The Westin, all of which won numerous awards, including being named to the “Top 25 Spas in the World” list by Conde Nast Traveler.

A graduate of Boston College, Steinke is a former board member of the Green Spa Network who also helped develop the Spa at the Ritz Carlton in Lake Tahoe, California and Moonlight Spa in Big Sky, Montana. She also previously served as the General Manager of Vail’s Aria Spa & Club.

In her new position, Steinke will continue to oversee the overall vision, direction and financial attributes of East West Destination Hospitality’s managed spa and club operations, including Spa Anjali, Allegria, the Viceroy Spa in Snowmass and the Vitality Center in Vail.  In addition, she will play a key role in the creation of new East West Destination Hospitality spas and fitness club concepts in Hawaii, Denver and Snowmass.  

“Gaye is truly an expert in all that is spa, fitness and wellness and we very excited to have her in this new role,” said Colleen Weiss-Hanen, Chief Financial Officer and Managing Partner for East West Destination Hospitality. “Her talent and creativity has helped both Allegria and Spa Anjali become a wonderful draw for both locals and visitors while creating a sense of purpose and community.”

On top of its spa and fitness outlets, East West Destination Hospitality currently manages 80 homeowner associations for more than 13,000 individual owners. Named Colorado’s “Best Property Management Company” by ColoradoBIZ Magazine, the company prides itself on providing expertise in real estate and property management and the highest levels of customer service.

For more information, please visit www.eastwestdestinationhospitality.com or call 970.763.7126.

Coming Up In The December Online Hotel Business Review

Feature Focus
Hotel Law: Issues & Events
There is not a single area of a hotel’s operation that isn’t touched by some aspect of the law. Hotels and management companies employ an army of lawyers to advise and, if necessary, litigate issues which arise in the course of conducting their business. These lawyers typically specialize in specific areas of the law – real estate, construction, development, leasing, liability, franchising, food & beverage, human resources, environmental, insurance, taxes and more. In addition, issues and events can occur within the industry that have a major impact on the whole, and can spur further legal activity. One event which is certain to cause repercussions is Marriott International’s acquisition of Starwood Hotels and Resorts Worldwide. This newly combined company is now the largest hotel company in the world, encompassing 30 hotel brands, 5,500 hotels under management, and 1.1 million hotel rooms worldwide. In the hospitality industry, scale is particularly important – the most profitable companies are those with the most rooms in the most locations. As a result, this mega- transaction is likely to provoke an increase in Mergers & Acquisitions industry-wide. Many experts believe other larger hotel companies will now join forces with smaller operators to avoid being outpaced in the market. Companies that had not previously considered consolidation are now more likely to do so. Another legal issue facing the industry is the regulation of alternative lodging companies such as Airbnb and other firms that offer private, short-term rentals. Cities like San Francisco, Los Angeles and Santa Monica are at the forefront of efforts to legalize and control short-term rentals. However, those cities are finding it’s much easier to adopt regulations on short-term rentals than it is to actually enforce them. The December issue of Hotel Business Review will examine these and other critical issues pertaining to hotel law and how some companies are adapting to them.