Business & Finance

Best Western Hotels & Resorts Invites Travelers to Fall into Double Rewards Points

Best Western Rewards® members can double their points during the fall season

PHOENIX, AZ. September 21, 2017 – Best Western Hotels & Resorts is welcoming the arrival of the fall season with a new promotional offer for guests. The promotion gives Best Western Rewards® (BWR®) members the opportunity to earn double the amount of rewards points for every stay between September 18 and November 30, 2017; there is no limit to the number of stays that can be completed during this timeframe. Adding to the excitement, Best Western is also giving guests another offer to look forward to, as BWR members will be able to enjoy a free night stay at any Best Western-branded hotel in North America for only 10,000 points between November 1, 2017 and January 31, 2018.

On the heels of BWR’s program refresh, this doubling of points represents the unmatched rewards and benefits Best Western provides to its loyal customers. Guests taking advantage of the offer will see their points skyrocket and have the opportunity to save them up, use them for a holiday getaway, or even donate them to the Red Cross’ hurricane relief efforts. Whichever they choose, BWR members will have plenty of ways to fall in love with this new promotion.

“Our BWR members are at the center of our brand, and to show our appreciation, we’re rewarding our loyal guests twice as much this fall season,” said Dorothy Dowling, Senior Vice President and Chief Marketing Officer for Best Western Hotels & Resorts. “Listening to the voice of the customer, this new promotion is a reflection of the instant rewards and superior value that our loyalty members have asked for, and deserve. We look forward to treating our BWR members and adding to the joy of the special season.”

Best Western’s exciting fall promotion is the brand’s latest example of its revamped BWR program. Earlier this year, Best Western announced the refresh of its award-winning loyalty program, outlining the enriched benefits members can look forward to.

The enhanced benefits illustrate Best Western’s commitment to bringing “real value” to it guests, in comparison to industry competitors. BWR reward redemption begins at a lower point level requirement relative to other hotel brands, and free nights earned can be redeemed at any Best Western branded hotel worldwide, with no blackout dates.

Top-Ranked, Rich Rewards

BWR is the only loyalty program in the industry where points never expire and BWR members have access to the richest promotions in the industry. Reward redemption begins at a lower point level requirement relative to industry competitors, and free nights earned can be redeemed at any Best Western branded hotel worldwide, with no blackout dates. Additionally, members have access to special rates – up to 10% off on every night and free night redemptions count toward attaining elite tiers. Finally, members are able to earn gift cards from some of the most popular shopping, entertainment, gas, and airline partners.

Instant Enrollment, Instant Rewards

As part of the BWR refresh, members are given instant rewards and gratification on every stay. Additionally, the Status Match…No Catch® program allows members to instantly have their status matched with other hotel loyalty programs upon enrollment.

Elite Members, Elite Rewards

In addition to enjoying the perks and benefits of BWR, elite members also receive elite rewards. Upon arrival elite members are given a choice of a “Thank You” gift or bonus points. Additionally, they receive a 10% discount for all free night redemptions. Finally, Best Western hotels provide guaranteed free nights for Diamond and Diamond select members at properties with availability.

Additionally, the new digital membership card allows BWR guests to simply and conveniently access their membership number, point balance, current tier level and exclusive deals and offers.

These new benefits, combined with the lowest free night redemption threshold in the industry, let travelers maximize their stays across all seven Best Western brands.

BWR’s new tagline – Go.Get.Rewarded. – demonstrates Best Western’s commitment to delivering an exceptional customer experience through a simplified, meaningful and rapid rewards program.

For more information on the fall promotion, please visit bestwestern.com/fall.

For more information on BWR and to sign up, please visit bestwestern.com/rewards.

About Best Western® Hotels & Resorts:

Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of 4,100* hotels in more than 100* countries and territories worldwide. Best Western offers 10 hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Vîb®, GLô®, Executive Residency by Best Western®, and BW Premier Collection®; as well as its recently launched franchise offerings: SureStay®, SureStay Plus® and SureStay Signature Collection®. Now celebrating more than 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and award-winning online and mobile booking capabilities. Best Western continues to set industry records regarding awards and accolades, including 64 percent of the brand’s North American hotels earning a TripAdvisor® Certificate of Excellence award in 2017, Business Travel News® ranking Best Western Plus and Best Western in the top three upper-mid-price and mid-price hotel brands for three years in a row, and Best Western receiving seven consecutive Dynatrace® Best of the Web awards for its leading hotel website. Best Western has also won eight consecutive AAA®/CAA® Lodging Partner of the Year awards, recognizing the brand’s commitment to providing exceptional service and great value to AAA’s 56 million members in the U.S. and Canada. Over 30 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. Best Western’s partnerships with AAA/CAA and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Through its partnership with Google® Street View, Best Western is the first major company of its size and scale to launch a virtual reality experience for customers, setting a new industry standard and reinventing how guests view hotels. * Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.

Media Contact:
Kelly Dalton
Director, Communications
Kelly.Dalton@BestWestern.com
602.957.5752

Samantha Jacobs or Matt Ritter
Hemsworth Communications
BestWesternPR@HemsworthCommunications.com
954.716.7614

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