Acquisitions & Hotel Openings

The Alder Hotel Opens in Historic Mid-Century Modern Bristow Tower Building in Uptown New Orleans

The 90-room hotel, located next to Ochsner Baptist, offers guests convenient access to medical facilities and Uptown New Orleans

NEW ORLEANS, LA. September 14, 2017 - After an extensive, two-year renovation, the historic Bristow Tower in Uptown New Orleans is now open as the Alder Hotel, a ninety-room hotel next to Ochsner Baptist, a campus of Ochsner Medical Center. As a nod to its history as a highly desirable residence for the physicians, nurses and staff at Baptist beginning in 1964, the hotel is outfitted with mid-century modern d¨¦cor while boasting 21st century amenities. Located in the heart of Uptown New Orleans, the Alder Hotel offers new convenient lodging options for those visiting uptown areas of New Orleans near the Napoleon/Freret corridors and University campuses. Rates for rooms with King or Double Queen Bedding options start at $179 per night.

This project is developed under a long-term lease with Ochsner Baptist. The Alder Hotel Development/Ownership team is comprised of Greg Ensslen, Chris Bellone, Woodward Alder and Valentino Investments. The Alder Hotel will be operated by Hotel Management of New Orleans (Valentino Hotel Group), a leader in New Orleans hospitality for more than 60 years.

¡°We are thrilled to participate in the revitalization of this important building, offering a brand-new handsome and historic guest experience for visitors to uptown New Orleans,¡± said Chris Valentino, Chief Operating Officer of Valentino Hotel group. ¡°We are grateful to add this lodging component next to the Ochsner campus and are excited to provide excellent services for visitors and patients of the medical campus.¡±

Guests of the Alder Hotel will be just steps from the multiple specialty clinics housed at Ochsner Baptist, including the Women¡¯s Pavilion and Neonatal Intensive Care Unit (NICU), and the location is ideal for family members of patients or patients visiting from elsewhere to receive care. Ochsner Health System patients and employees will have access to special rates through booking codes designed specifically for those groups.

¡°As the Gulf South¡¯s premier women¡¯s center and destination of choice for elective care, Ochsner Baptist has a long-standing tradition of delivering high quality care for our patients and being an active member of our community,¡± said Dawn Anuszkiewicz, Chief Executive Officer, Ochsner Baptist. ¡°The development of the Alder Hotel is a prime example of how we support the rebirth and revitalization of New Orleans and the local communities we serve.¡±

In addition to its proximity to Ochsner Baptist, the Alder Hotel is located just steps from the booming

Freret Corridor, with scores of shopping, dining and entertainment options. The Alder Hotel is just a short drive to Tulane, Loyola and Xavier universities, making it an ideal location for family members of students as well as those doing business with the university community in New Orleans.

The Alder Hotel employs 30 staff members, most of whom live within walking distance of the property. This neighborhood focus is the result of a deliberate effort from the hotel team, who held recruiting events throughout the area, as well as community engagement events with partners like Samuel Green Charter School, Freret Street Festival, Freret Market and NORDC's Movies in the Park at Evan's Playground.

¡°The redevelopment of the Bristow Tower building into the Alder Hotel is a prime example of the type of development we applaud in our city, and we are thrilled that this has also created long-term jobs for neighbors,¡± said Mayor Mitch Landrieu, ¡°Visitors to our city now have a new opportunity to interact with locals and experience our neighborhoods, all while experiencing convenient access to medical facilities and other organizations.¡±

During their stay at the Alder Hotel, guests will enjoy amenities of a large hotel property with the personality and hospitality of a boutique hotel. Each of the 90 rooms at the Alder Hotel feature:

¡ñ Private balconies overlooking the Freret Corridor or the Pool & Courtyard

¡ñ Mid-century modern style decor, including historic images of New Orleans from the Historic New Orleans Collection

¡ñ Complimentary continental breakfast

¡ñ Complimentary daily newspaper and WIFI

¡ñ Complimentary adjoining parking

¡ñ 24hr Grab-N-Go market

¡ñ Lush courtyard and swimming pool

¡ñ In-room safes, refrigerators, microwaves

¡ñ Large screen TV¡¯s, iron and ironing board, hairdryer, coffee/tea maker

¡ñ 24 hour guest Laundry ¨C coin operated

¡ñ Business Center and Conference Room

¡ñ Pet Friendly accommodations

Designated historic by the National Register of Historic Places, the Alder Hotel building, formerly known as the Bristow Tower, first opened in March of 1964 as an apartment building for doctors, nurses and the then Southern Baptist Hospital Staff. Featuring efficiency, one-bedroom and two-bedroom apartments, each with balconies, Bristow Tower was a highly desirable housing amenity for residents. The Bristow Tower was designed in the International Style, made popular in Europe in the 1920¡¯s and 1930¡¯s. Key features of the International Style include rectilinear design and stark lack of ornamentation, a rarity in New Orleans buildings. The revitalization of Bristow Tower as the Alder Hotel has kept the building¡¯s exterior true to its initial design, ushering in a new era of hospitality in this historic building.

Media Contact:
Anna Whitlow
504.208.9839 (office)
804.931.5556 (cell)

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Hotel Law: Issues & Events
There is not a single area of a hotel’s operation that isn’t touched by some aspect of the law. Hotels and management companies employ an army of lawyers to advise and, if necessary, litigate issues which arise in the course of conducting their business. These lawyers typically specialize in specific areas of the law – real estate, construction, development, leasing, liability, franchising, food & beverage, human resources, environmental, insurance, taxes and more. In addition, issues and events can occur within the industry that have a major impact on the whole, and can spur further legal activity. One event which is certain to cause repercussions is Marriott International’s acquisition of Starwood Hotels and Resorts Worldwide. This newly combined company is now the largest hotel company in the world, encompassing 30 hotel brands, 5,500 hotels under management, and 1.1 million hotel rooms worldwide. In the hospitality industry, scale is particularly important – the most profitable companies are those with the most rooms in the most locations. As a result, this mega- transaction is likely to provoke an increase in Mergers & Acquisitions industry-wide. Many experts believe other larger hotel companies will now join forces with smaller operators to avoid being outpaced in the market. Companies that had not previously considered consolidation are now more likely to do so. Another legal issue facing the industry is the regulation of alternative lodging companies such as Airbnb and other firms that offer private, short-term rentals. Cities like San Francisco, Los Angeles and Santa Monica are at the forefront of efforts to legalize and control short-term rentals. However, those cities are finding it’s much easier to adopt regulations on short-term rentals than it is to actually enforce them. The December issue of Hotel Business Review will examine these and other critical issues pertaining to hotel law and how some companies are adapting to them.