Appointments & Promotions

Hilton Appoints Craig Dezern as New Vice President of Brand Communications

MCLEAN, VA. September 13, 2017 - Hilton (NYSE:HLT) today announced Craig Dezern has joined the company as Vice President of a newly created team, Brand Communications. In his role, Dezern will lead global communications across Hilton's 14 industry-leading brands as well as for the award-winning Hilton Honors loyalty program. The experienced team Dezern will oversee focuses primarily on reaching consumer audiences around the world through brand storytelling and marketing communications, including the more than 160 million guests Hilton welcomes every year. Dezern will report directly to Katie Beirne Fallon, Hilton's Executive Vice President of Corporate Affairs.

Prior to joining Hilton, Dezern spent more than 20 years as a communications leader at the Walt Disney Company. Most recently, Dezern led a team of more than 100 professionals driving earned, owned, social and promotional media campaigns for Walt Disney Parks and Resorts, a family vacation business that spans three continents and includes six world-class vacation destinations and a top-rated family cruise line. Before joining Disney, Craig was an award-winning journalist for The Orlando Sentinel, earning national accolades for feature writing, environmental reporting and public service.

"Hilton has an incredible story, with a nearly 100-year legacy, more than 5,000 hotels globally, and extraordinary Team Members who are dedicated to fulfilling our mission to be the most hospitable company in the world," said Fallon. "We are thrilled to have Craig joining our team of world-class communicators, to lead us in the telling of that story in an authentic way to our loyal customers and future guests."

A native of Louisville, Ky., Dezern earned his B.A. from Western Kentucky University, with a double major in journalism and English. In 1992, Craig was a journalism fellow at the Yale Law School, earning a Master of Studies in Law. Craig is the professional advisor for the University of Florida Bateman Competition, serves on the board of Historic St. Augustine and recently joined the WKU Department of Communications Advisory Council.

"This is an incredibly exciting time to be joining Hilton as the company's brands continue to exceed expectations and expand globally," said Dezern. "I look forward to leading this exceptional team to inspire even more guests to travel and enjoy the hospitality Hilton is known for around the world."

Dezern joins Hilton's communications leaders Katrina Jones, SVP Team Member & Executive Communications, and Nigel Glennie, VP Corporate Communications in Hilton's headquarters in McLean, Virginia. His appointment to this role coincides with an integration of the Brand and Hilton Honors PR teams into the aligned global communications team for Hilton, which will now encompass all corporate, internal and brand communications.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,000 properties with more than 825,000 rooms in 103 countries and territories. Hilton is dedicated to fulfilling its mission to be the world's most hospitable company by delivering exceptional experiences - every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by HiltonTM, DoubleTree by Hilton, Tapestry Collection by HiltonTM, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can't be found anywhere else and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.

Contact:
Nigel Glennie
nigel.glennie@hilton.com
1-703-883-5262

Coming Up In The October Online Hotel Business Review




{300x250.media}
Feature Focus
Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.