Appointments & Promotions

AC Hotel San Francisco Airport/Oyster Point Waterfront Appoints Greg Schmidt as General Manager

SAN FRANCISO, CA. September 13, 2017 – Greg Schmidt has been named General Manager of the AC Hotel San Francisco Airport/Oyster Point Waterfront, opening October 2017. Located just 10 miles south of downtown San Francisco and 10 minutes from San Francisco International Airport, this European-inspired property features 187 rooms and offers a stylish, relaxing respite for travelers to this booming area. It is the first hotel to open in South San Francisco in more than 15 years.

Greg’s hospitality career spans 25 years, beginning at the ripe age of 17, when he accepted his first job in the hotel industry as a waiter at the Courtyard by Marriott in Brentwood, TN. Since then, Greg has held positions at five brands under the Marriott umbrella, including The Ritz-Carlton, San Francisco Marriott Marquis, Courtyard by Marriott, Residence Inn and, most recently, the Residence Inn by Marriott in San Diego, where he served as General Manager. Greg is particularly excited to take on his role at the new waterfront AC Hotel at Oyster Point.

“When I first heard of the AC Brand, I knew it was something I wanted to be a part of,” Greg says. “Founder Antonio Catalan calls this brand ‘A New Way to Hotel.’ This statement immediately resonated with me, as I’ve always prided myself on trying new and innovative ways to provide service to our guests.”

Greg strives to connect with guests on a deeper level, getting to know their interests, what brings them to the area, and how he can make their stay more memorable. His extensive travel experience – which ranges from running three international marathons in Florence, Paris and Berlin, to going on a safari in Kenya and Tanzania – helps him relate to guests in a more personal way. As a Bay Area resident for more than 20 years, Greg also prides himself on being able to share with visitors how to experience the City by the Bay the way locals do.

His main responsibilities as General Manager of the new AC Hotel near San Francisco Airport include leading the property in revenue generation, managing costs within the hotel, ensuring core elements of service strategy, analyzing service issues, identifying trends, and facilitating the development of creative solutions to continually improve guest satisfaction.

Greg holds a Bachelor of Arts degree in Sociology from San Jose State University, and is a certified life coach through Marriott.

AC Hotel San Francisco Airport/Oyster Point Waterfront is located at 1333 Veterans Boulevard, South San Francisco, CA 94080. To learn more and to make a reservation, call (650) 742-9211 or visit Follow the hotel on Facebook at and Instagram & Twitter @achotelsfo.

About AC Hotels by Marriott

AC Hotels by Marriott® is an upper-moderate tier lifestyle brand within the Marriott International Inc. global collection of 30 brands. The brand design features clean, simple and crisp lines, marrying sophisticated European style with a distinctly modern feel. AC Hotels by Marriott debuted its first U.S. location in November 2014 in the iconic Cotton Exchange Building in New Orleans, followed by AC Kansas City in March 2015, AC Hotel Washington D.C. at National Harbor in April 2015, AC Chicago in May 2015, and AC Hotel Miami Beach in June 2015. The brand currently offers a portfolio of 109 hotels in Spain, Italy, Portugal, Denmark, Turkey, France and the United States. Growth plans include more than 50 hotels set to open within the next three years throughout the U.S., Canada and Latin America.

Kelly Chamberlin

Coming Up In The October Online Hotel Business Review

Feature Focus
Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.