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Hotel Equities Names Greenberg Regional Director of Sales in Texas

ATLANTA, GA. September 12, 2017 – Atlanta-based Hotel Equities (HE) recently named Susan Greenberg as the Regional Director of Sales for a portfolio of the firm’s hotels in Texas. She reports to Drew Salapka, Vice President of Sales & Revenue Generation. Responsible for all sales, marketing, public relations and market share growth for the firm’s growing Texas portfolio, Ms. Greenberg directs the firm’s sales teams to peak performance.

“Susan is an award-winning professional who brings a wealth of experience and impeccable credentials in hotel sales and marketing to her new post,” said Mr. Salapka. “She knows the Texas market and the brands that we manage. In addition to building relationships with her clients, she enjoys sharing her expertise, training and mentoring her sales teams. She is a great fit for our firm.”

Formerly with The Embassy Suites Austin Central as Director of Sales and Marketing, Ms. Greenberg also served in similar positions with Marriott full service hotels in Richmond and Austin. Throughout her career, she held leadership posts in sales with the Omni Hotel Austin Downtown and Westin Hotels and Resorts.

“Hotel Equities continues to invest in infrastructure by making strategic external hires that place top talent in sales, revenue management and operations positions,” said Joe Reardon, HE’s SVP of Business Development and Marketing. “We believe in having strong boots on the ground to support our great portfolio of assets. With Susan, we have a mentor and a sales professional who gets the job done.”

Ms. Greenberg holds a B.A. in Sociology, Asian Studies from Tufts University. A professional chef with a keen interest in culinary arts, she earned several professional certificates in food and beverage management and holds a Culinary Theory Certification from Académie de Cuisine. Other interests include travel, golf and reading. She and her husband live in Dripping Springs, Texas with their two dogs.

About Hotel Equities

Hotel Equities (HE) is an Atlanta-based full-service hotel ownership, management and development firm operating more than 100 hotels throughout North America. Frederick W. Cerrone, CHA, serves as Founder and Chairman. Brad Rahinsky serves as President and Chief Executive Officer. For more information, visit www.hotelequities.com.

Contact:
Margaret M. Jones
Director of Public Relations
770.934.2170

Brad Rahinsky
President and Chief Executive Officer
678.578.4444, x 22

Joe Reardon
SVP of Business Development and Marketing
678.578.4444, x23

Coming Up In The December Online Hotel Business Review




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Feature Focus
Hotel Law: Issues & Events
There is not a single area of a hotel’s operation that isn’t touched by some aspect of the law. Hotels and management companies employ an army of lawyers to advise and, if necessary, litigate issues which arise in the course of conducting their business. These lawyers typically specialize in specific areas of the law – real estate, construction, development, leasing, liability, franchising, food & beverage, human resources, environmental, insurance, taxes and more. In addition, issues and events can occur within the industry that have a major impact on the whole, and can spur further legal activity. One event which is certain to cause repercussions is Marriott International’s acquisition of Starwood Hotels and Resorts Worldwide. This newly combined company is now the largest hotel company in the world, encompassing 30 hotel brands, 5,500 hotels under management, and 1.1 million hotel rooms worldwide. In the hospitality industry, scale is particularly important – the most profitable companies are those with the most rooms in the most locations. As a result, this mega- transaction is likely to provoke an increase in Mergers & Acquisitions industry-wide. Many experts believe other larger hotel companies will now join forces with smaller operators to avoid being outpaced in the market. Companies that had not previously considered consolidation are now more likely to do so. Another legal issue facing the industry is the regulation of alternative lodging companies such as Airbnb and other firms that offer private, short-term rentals. Cities like San Francisco, Los Angeles and Santa Monica are at the forefront of efforts to legalize and control short-term rentals. However, those cities are finding it’s much easier to adopt regulations on short-term rentals than it is to actually enforce them. The December issue of Hotel Business Review will examine these and other critical issues pertaining to hotel law and how some companies are adapting to them.