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Hotel Equities Names Greenberg Regional Director of Sales in Texas

ATLANTA, GA. September 12, 2017 – Atlanta-based Hotel Equities (HE) recently named Susan Greenberg as the Regional Director of Sales for a portfolio of the firm’s hotels in Texas. She reports to Drew Salapka, Vice President of Sales & Revenue Generation. Responsible for all sales, marketing, public relations and market share growth for the firm’s growing Texas portfolio, Ms. Greenberg directs the firm’s sales teams to peak performance.

“Susan is an award-winning professional who brings a wealth of experience and impeccable credentials in hotel sales and marketing to her new post,” said Mr. Salapka. “She knows the Texas market and the brands that we manage. In addition to building relationships with her clients, she enjoys sharing her expertise, training and mentoring her sales teams. She is a great fit for our firm.”

Formerly with The Embassy Suites Austin Central as Director of Sales and Marketing, Ms. Greenberg also served in similar positions with Marriott full service hotels in Richmond and Austin. Throughout her career, she held leadership posts in sales with the Omni Hotel Austin Downtown and Westin Hotels and Resorts.

“Hotel Equities continues to invest in infrastructure by making strategic external hires that place top talent in sales, revenue management and operations positions,” said Joe Reardon, HE’s SVP of Business Development and Marketing. “We believe in having strong boots on the ground to support our great portfolio of assets. With Susan, we have a mentor and a sales professional who gets the job done.”

Ms. Greenberg holds a B.A. in Sociology, Asian Studies from Tufts University. A professional chef with a keen interest in culinary arts, she earned several professional certificates in food and beverage management and holds a Culinary Theory Certification from Académie de Cuisine. Other interests include travel, golf and reading. She and her husband live in Dripping Springs, Texas with their two dogs.

About Hotel Equities

Hotel Equities (HE) is an Atlanta-based full-service hotel ownership, management and development firm operating more than 100 hotels throughout North America. Frederick W. Cerrone, CHA, serves as Founder and Chairman. Brad Rahinsky serves as President and Chief Executive Officer. For more information, visit www.hotelequities.com.

Contact:
Margaret M. Jones
Director of Public Relations
770.934.2170

Brad Rahinsky
President and Chief Executive Officer
678.578.4444, x 22

Joe Reardon
SVP of Business Development and Marketing
678.578.4444, x23

Coming Up In The October Online Hotel Business Review




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Feature Focus
Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.