Appointments & Promotions

One Aldwych Appoints Simon Hirst as Managing Director

LONDON, UK. September 11, 2017 – One Aldwych, Covent Garden, one of London’s most acclaimed luxury independently-owned hotels and member of Leading Hotels of the World, is pleased to announce Simon Hirst as Managing Director. Home to 93 guestrooms and 12 suites plus two renowned restaurants: the recently launched Eneko London by three Michelin-starred Basque Chef Eneko Atxa and Indigo, Hirst returns to the hotel where he launched the property as General Manager. He re-joins One Aldwych as a Board member and Managing Director.

Hirst brings over 30 years of experience in the hospitality industry to his new position at One Aldwych. He began his career with the Mandarin Oriental Hotel Group, holding senior management positions with the group’s hotels in Hong Kong and San Francisco. Since, Hirst was General Manager at Four Seasons Hotels & Resorts in London, Mandarin Oriental in Hong Kong, and The Four Seasons in Chiang Mai.

In 1997, Simon was appointed as opening General Manager of One Aldwych, London. Over the next 14 years at One Aldwych he also oversaw Carlisle Bay, Antigua, Dukes, London and Le Gray, Beirut. He joined Raffles Hotels & Resorts as General Manager of Raffles Seychelles in 2011 and two years later became General Manager of Raffles Singapore.

“I’m thrilled to be returning to One Aldwych. As the original General Manager of the hotel when it opened in 1998, the property holds a very special place for me. I look forward to working closely with this warm, passionate and professional team to take it to the next level,” said Hirst.

About One Aldwych, London, England

One Aldwych is located in London’s iconic Covent Garden and is one of the capital’s most acclaimed and few remaining luxury independently-owned hotels. The hotel is home to 105 spacious guestrooms and suites, and two fabulous restaurants. For the more active, One Aldwych further boasts a comprehensive Health Club. For more information please visit

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Coming Up In The November Online Hotel Business Review

Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.