Acquisitions & Hotel Openings

Situated on a Historic Site Once Inhabited by the German Templar Society in the Late-19th and Early-20th Centuries, The Orient Jerusalem Debuts

JERUSALEM, IL. September 11, 2017 – Isrotel, Israel’s leading hotel chain, debuts the The Orient Jerusalem, their only property located within the country’s capital city. The property marks the latest addition to the brand’s Exclusive Collection, which is solely comprised of five star hotels (Cramim, Beresheet, Carmel Forest Spa Resort, Royal Beach Tel Aviv, and Royal Beach Eilat).

Positioned in Western-Jerusalem’s storied German Colony, one of the city’s most vibrant, upscale, and sought-after neighborhoods, The Orient Jerusalem sits at a crossroads of culture, entertainment, and leisure. The property is a mere 20 minutes from the heart of Jerusalem’s prized Old City and is just steps away from HaTachana, the city’s first-ever train station (built in 1892) which has since transformed into a lively district of designer boutiques, trendy cafes, chef-driven restaurants, and unique galleries.

An amalgamation of old and new and a junction of East and West, the hotel itself comprises of 243 beautifully-appointed guestrooms and suites in its newly constructed central building, as well as a selection of accommodations inside two expertly preserved Templar Buildings from 1882 and 1883.

Originally built by the Templars who inhabited the site in the late-19th and early-20th centuries, and formerly a school for their community, the adapted structures will boast unparalleled views and a style that echoes the spirit of their original era. The complex underwent years of meticulous restoration and have successfully created a new architectural icon for the Jerusalem cityscape.

The urban resort embodies the neighborhood’s rich history while simultaneously incorporating contemporary appointments, all handcrafted by local artisans. Seamlessly blending high-quality stone, wood, tile, and glass, the property is the perfect personification of Jerusalem’s past and present: a centuries-old city and modern-day metropolis all in one.

As a tribute to the Templars, The Orient Jerusalem has created a small interactive museum on site that allows guests to fully connect with the neighborhood’s remarkable heritage. The museum features a unique selection of authentic artifacts from the Templar era collected from their former colonies throughout Israel, as well as a storyboard detailing their history and a film shot in Jerusalem and the German Colony in 1898.

Also reinforcing Isrotel’s commitment to advancing Israeli art and culture Orient Jerusalem Contemporary Art Collection, located throughout the property. Previously displayed at both the Tel Aviv and Israeli Museums, the Collection was purchased by Isrotel - making it one of very few collections owned by a hotel chain - and was realized under the direction of Sharon Tuval, the only Art Curator employed by a hotel chain in the entire country.

An extensive spa and wellness center will provide timeless tranquility and unprecedented luxury on site. Managed by the Carmel Forest Spa (named by SpaFinder as the Best Spa in the Middle East several years in a row), the facility consists of two pools, including a rooftop infinity pool overlooking the Old City and surrounded by private cabanas.

Additional notable amenities include lobby restaurant Khan from Executive Chef Eric Attias, and a variety of multipurpose venue and meeting rooms, including a large conference and banquet hall that accommodates up to 900 people - the largest of any 5-star hotel in Jerusalem.

“Opening The Orient Jerusalem marks an important milestone in a line of tourism improvements in Jerusalem,” says Lior Raviv, Chief Executive Officer of Isrotel. “We are honored to bring our hospitality offerings back to our capital city, and to see years of hard work and collaboration come to life as what is sure to be one of the top hotels in Israel and beyond.”

For more information, visit https://www.isrotel.com/orient.

About Isrotel Hotel Chain

Isrotel was founded by the late David Lewis, a Jewish businessman who, after visiting Eilat in the early 1980s and recognizing the area’s great potential for tourism, launched the iconic Isrotel King Solomon Hotel. Since its inception in 1984, the Isrotel Hotel Chain has established a strong presence throughout Israel in Eilat, the Dead Sea, Mitzpe Ramon, Jerusalem, Tel Aviv, the Carmel, and the Galilee. Today, Isrotel stands at the forefront of the Israeli tourism industry, currently managing and wholly or partially owning 19 hotels throughout the country, having expanded from 420 guestrooms in 1984 to 4,219 in 2017. Of the 19 hotels, six make up the Isrotel Exclusive Collection, a selection of exceptionally luxurious five-star hotels that set the standard for high-quality hospitality in Israel, including the Royal Beach Eilat, Beresheet, Carmel Forest Spa Resort, Royal Beach Tel Aviv, Cramim, and its newest member the Orient Jerusalem, which launched in summer 2017. For more information, visit: www.isrotel.com/.

Allyson Berkowitz / Jana Berkowitz
aberkowitz@njfpr.com or jberkowitz@njfpr.com
(212) 228-1500

Coming Up In The November Online Hotel Business Review

Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.