Appointments & Promotions

Omni Scottsdale Names Doug Varsano Director of Sales and Marketing

Varsano Brings 20 Years of Experience to new Position

SCOTTSDALE, AZ. September 11, 2017 – Omni Scottsdale Resort & Spa at Montelucia has hired Doug Varsano as the director of sales and marketing.

Varsano began his new role at Omni Scottsdale in July and serves on the resort’s Executive Committee responsible for oversight of the luxury resort’s overall sales efforts, group, transient and catering, in addition to public relations and marketing at all levels. Varsano will also serve as liaison to the Area Managing Director on future developments and acquisitions in the Southwest region.

“Doug’s dedication to team leadership and commitment to effective marketing and group sales makes him a perfect addition to the Omni Scottsdale team,” said Frank Ashmore, area managing director for Omni Hotels & Resorts. “We are thrilled to have him join the Omni family and look forward to an incredibly successful 2017.”

With 20 years of experience in the hospitality industry that includes working with top luxury hotel brands, Varsano most recently served as the director of sales and marketing at Phoenix Marriott Tempe at the Buttes in Tempe, Ariz. During his tenure at Marriott, he led his team to earn the Arizona Lodging and Tourism Association’s coveted Community Service Leader of the Year Award for the state of Arizona two years in a row.

“As I begin my journey with Omni Hotels & Resorts I look forward to cultivating an environment that brings harmony to commerce and community in a manner that defines hospitality and our charge as hoteliers. Leading a sales culture defined by innovation, creativity, and care will be our hallmark,” said Varsano.

Previously, Varsano was a director of sales and marketing for Starwood Hotels and Resorts and worked in Asset Management for Host Hotels and Resorts overseeing The Ritz-Carlton, Phoenix after graduating from Cornell University.

When he is not working, Varsano volunteers his time as a board member of PAL Experiences, providing tools and services to help individuals with Autism to have improved experiences at venues like stadiums, hotels and restaurants. He also enjoys spending time with family, cooking, golfing and biking in his free time.

About Omni Scottsdale Resort & Spa at Montelucia

Ranked 6th on Travel + Leisure's 500 "Best U.S. Hotels List" and one of Condé Nast Traveler's "Best Spas" in 2014, Omni Scottsdale Resort is an exclusive oasis inspired by the exotic locales of Morocco and Andalusia in Southern Spain. Nestled at the base of picturesque Camelback Mountain in Paradise Valley, Arizona, the resort boasts 293 spacious guest rooms, including 38 luxury suites and two presidential suites, and award-winning culinary experiences including the critically-acclaimed Prado restaurant. Omni Scottsdale Resort’s crown jewel - Joya Spa is home to Scottsdale's only Hammam treatment spa – a rejuvenating Moroccan-inspired hot and cold bathing ritual. Located just 15 minutes from Phoenix Sky Harbor International Airport (PHX), the resort’s meeting facilities include more than 100,000 square-feet of modern luxury banquet and event space, including 27,000 square-feet of indoor meeting space, along with eight outdoor gardens, courtyards, and lawns perfect for conventions, board meetings and weddings. A member of the Omni Hotels & Resorts portfolio, Omni Scottsdale Resort is a privately owned and debt-free legacy purchase. To get additional information or book accommodations, visit or call 1-480-627-3200.

About Omni Hotels & Resorts

Omni Hotels & Resorts creates genuine, authentic guest experiences at 60 distinct luxury hotels and resorts in leading business gateways and leisure destinations across North America. With over 20 world-class golf courses and award-winning spa retreats, to dynamic business settings, each Omni showcases the local flavor of the destination while featuring four-diamond services, signature restaurants and unique wellness options. Known for its distinguished, personalized service, Omni leaves a lasting impression with every customer interaction, with a heightened level of recognition and rewards delivered through its Select Guest loyalty program and the company’s “Power of One” associate empowerment program. The brand is frequently recognized by top consumer research organizations and travel publications and was ranked “Highest in Upper-Upscale Segment Guest Satisfaction” in the J.D. Power 2016 North American Hotel Guest Satisfaction Index StudySM. As a founding member of the Global Hotel Alliance (GHA), Omni’s loyalty program is further expanded through the DISCOVERY® loyalty program offering members additional global benefits. Committed to reducing hunger, Omni is on a mission through its Say Goodnight to Hunger initiative to help provide more than 18.2 million meals each year for food banks to feed children, families and seniors in communities in which it operates. To get additional information or book accommodations, visit or call 1-800-The-Omni.

Coming Up In The November Online Hotel Business Review

Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.