Appointments & Promotions

Kellie Adams and Monica Weagel to Manage Downtown Dallas's New Dual-Branded Hotels

DALLAS, TX. September 7, 2017 - based NewcrestImage is one step closer to opening the dual-branded AC Hotels by Marriott® and Residence Inn this October with the appointments of Kellie Adams as General Manager and Monica Weagel as Director of Sales. The dual-branded tower will revitalize the 21-story Mercantile Commerce Building which has remained vacant for over 25 years in downtown Dallas.

Ms. Adams, with over 20 years of hospitality experience, was most recently General Manager at the Homewood Suites Dallas Downtown and has been recognized with numerous industry awards for outstanding performance in operations, sales, and customer service. With more than 12 years of experience in the hospitality industry including her most recent position as Director of Sales at the Hilton Garden Inn in Frisco, Ms. Weagel brings an impressive network of relationships and practices.

“Ms. Adams and Ms. Weagel have exemplified exceptional qualities that complement and enhance the brands’ philosophies. We are excited to debut and celebrate the completed hotels in the coming month,” explains Mital Patel, President of NewcrestImage Management.

The dual-branded hotel will be opening at 1712 Commerce Street in downtown Dallas in autumn 2017. AC Hotels, founded by renowned hotelier Antonio Catalan (‘AC’) in Spain, celebrates the beauty of classic modern design with a European soul and Spanish roots. Residence Inn is a welcoming name for today’s ambitious extended-stay traveler with a desire for both work and play.

Coming Up In The October Online Hotel Business Review

Feature Focus
Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.