Business & Finance

Hotel Equities to Manage New State-of-the-Art Residence Inn Atlanta Perimeter Center Dunwoody, Developed by Hotel Development Partners

ATLANTA, GA. September 6, 2017 - Joe Fallis serves as the General Manager and Susan Zuppardo is the Director of Sales. Hotel Development Partners also owns the Hampton Inn & Suites by Hilton Atlanta Perimeter Dunwoody and the Fairfield Inn & Suites Perimeter Center. Both are also managed by Hotel Equities.

“We are proud to manage this beautiful new hotel, our second Marriott and third hotel in this high-demand Atlanta market that includes our firm’s corporate office,” said Fred Cerrone, Founder & Chairman of Hotel Equities and COO of Hotel Development Partners. “Our award-winning guest service and management expertise will ensure the property’s success for our ownership group, Hotel Development Partners.”

Located at 4695 Ashford Dunwoody Road, the all-suite property stands just 10 miles from SunTrust Park, the new Atlanta Braves stadium, and only 10 miles from downtown Atlanta and Mercedes Benz Stadium, home of the Atlanta Falcons and Atlanta United. The area boasts premier shopping at Perimeter Mall and a wide variety of dining options from upscale steak houses to popular quick-serve restaurants.

“Hotel Development Partners is very pleased to have completed its most recent hotel in the heart of the Atlanta Perimeter,” said Allen O’Brien, CEO of Hotel Development Partners. “This hotel elevates the Residence Inn brand, with above standard finishes and the largest and best-equipped hotel fitness center in the market. The business and leisure traveler will receive tremendous value from the finest extended stay hotel in the area.”

Accommodations include studio, one- and two-bedroom suites, each outfitted with a large, well-lit work desk, ergonomic chair and complimentary high-speed Internet access. Each suite features a fully-equipped kitchen with a coffeemaker, microwave oven and residential-sized appliances.

The hotel offers 580 sq. ft. of meeting space for up to 50 people. Amenities include complimentary Wi-Fi, a 24-hour food and beverage market, dry cleaning services and a guest laundry. A free, hot breakfast is available daily, along with grocery delivery service.

Caption: Residence Inn Atlanta Perimeter Center Dunwoody

Hotel Equities (HE) is an Atlanta-based full-service hotel ownership, management and development firm operating more than 100 hotels throughout North America. Frederick W. Cerrone, CHA, serves as Founder and Chairman. Brad Rahinsky serves as President and Chief Executive Officer. For more information, visit www.hotelequities.com.

Hotel Development Partners, LLC (HDP) is an Atlanta-based joint venture formed by Hotel Equities and IRE Capital for acquiring and developing premier-branded hotels. HDP Investment Fund I, LLC is the investment vehicle which allows private investors to participate in institutional-quality hospitality properties. Principals of HDP are Bob McCarthy, Chairman of the Board, Allen T. O’Brien, Chief Executive Officer and Frederick W. Cerrone, Chief Operating Officer. HDP owns thirteen open and operating hotels. Key properties include the 175-room Residence Inn Miami Beach Surfside, FL; the 132-room Hampton Inn & Suites Atlanta Perimeter Dunwoody, GA; the 102-room Fairfield Inn & Suites Charleston North, SC and the 127-room Residence Inn Atlanta Perimeter Center, GA.

Contacts:
Margaret M. Jones
Director of Public Relations
Hotel Equities
770.934.2170

Joe Reardon
SVP of Business Development and Marketing
Hotel Equities
678.578.4444, x23

Coming Up In The October Online Hotel Business Review




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Feature Focus
Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.