Business & Finance

Twenty Four Seven Hotels Takes Over Management of Los Angeles' DoubleTree by Hilton LAX-El Segundo

NEWPORT BEACH, CA. September 6, 2017 — Twenty Four Seven Hotels (www.247hotels.com), a leading U.S.-based hospitality management company, announces the expansion of its national portfolio with the addition of DoubleTree by Hilton LAX-El Segundo. Marking Twenty Four Seven Hotels’ foray into the Los Angeles market, the hotel is the first of four new projects slated for 2017. Continuing to strengthen its position as a sought-after hotel management company, the brand’s rapidly growing portfolio includes 19 active hotel projects through the Western U.S. and six contracted hotels currently under construction.

Catering to both business and leisure travelers, the 216-room hotel is the only full-service hotel in El Segundo—LA’s “Second City”— the aerospace capital of the world and a hotbed for industry and innovation with some of the most influential Fortune 500 companies on its doorstep. Adjacent to Silicon Beach and in close proximity to Los Angeles International Airport, the recently refreshed seven-story property is the perfect place to “land,” and the only hotel in the area that offers complimentary Uber services to-and-from the airport.

"It’s a solid benchmark for us to enter the Los Angeles market and become a part of a popular, corporate-driven community like El Segundo," said David Wani, President and Chief Executive Officer of Twenty Four Seven Hotels. "Bringing the first DoubleTree property into our portfolio is also an exciting development in our relationship with Hilton and with UHG, as they accelerate their footprint with this quality brand.”

Under the iconic Hilton brand, celebrating its centennial this year, the hotel will make every guest feel like a VIP with unparalleled service and distinct amenities such as their brand-driven, warm chocolate chip cookies, which are baked fresh daily.

On the heels of a significant upgrade, the reimagined DoubleTree by Hilton LAX-El Segundo will continue to receive improvements to the remaining rooms, along with tech updates including Whistle, a guest-oriented text messaging system. The brand new pool deck, set to be completed in early 2018, will serve as a perfect outdoor events venue. From the elegant lobby to the spacious meeting venues and guest rooms, the hotel’s new contemporary look and feel is sleek and sophisticated. Each of the thoughtfully designed rooms feature Sweet Dream Beds with luxurious linens, 37-inch flat screen televisions, contemporary wall art, vintage-inspired mirrors and work desks for the busy traveler. All six suites boast separate sitting areas with sleeper sofas in the living room.

With a farm-to-table concept in mind, the hotel is currently sourcing a new executive chef for the existing restaurant and catering operations. The property has an outdoor, heated junior Olympic-sized pool and its fitness complex has been upgraded with new equipment by Precor. The hotel also offers a 24-hour snack shop and Connectivity Center.

About Twenty Four Seven Hotels

An entrepreneurial and spirited hospitality company, Twenty Four Seven Hotels delivers highly specialized services in hotel management, investment and development. After a decade of focusing on upscale select-service hotels, Twenty Four Seven Hotels has firmly established itself in the growing lifestyle hotel market segment with the 2016 opening of the first Moxy hotel in the United States. Concentrated in the Western U.S., Twenty Four Seven Hotels continues to invest in high caliber hospitality talent to support its growing portfolio, currently at 22 managed hotel properties with global hospitality brands including Marriott, Hilton and Hyatt. For more information on Twenty Four Seven Hotels, visit www.247hotels.com. Twitter: @247hotels. Facebook: Twenty4SevenHotels.

About Umbrella Hotel Group

Umbrella Hotel Group is a family-owned, California-based hospitality/lifestyle company with a diverse portfolio of retail and hotel properties throughout the Western United States. Founded by Krishan Goyal and Charu Goyal, Umbrella Hotel Group is now on its way to becoming one of the largest developers and operators of IHG hotels and Hilton hotels in the West. The Hotel Group’s investments range from extended stay to upscale full-service hotels as well as large conference hotels and gaming properties. Over the years, the principals have operated and owned a stake in more than half a dozen hotels, aligning with some of the world's largest brands from Marriott Hotels to InterContinental Hotels Group.

Contact:
Emma Haber
emma@blinkcreativegroup.com

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Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.