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Pentahotels Appoints Laszlo Posa as Corporate Director of Revenue Management

FRANKFURT, DE. September 6, 2017 - Pentahotels announces Laszlo Posa has joined the company as Corporate Director of Revenue Management, effective 1 August 2017. Posa has extensive revenue management experience, with over 10 years spent in similar positions on brand level. In his new capacity, he will be responsible for driving key revenue strategies across all segments of pentahotels, the rapidly expanding lifestyle hotel group.

Prior to joining pentahotels, Posa, a British-Hungarian, served as the Head of Revenue Management for Hotel du Vin, a lifestyle hotel chain in the UK for years. He has made lifestyle, unconventional and quirky hotels his "comfort zone" which is expected to bring in new energy and knowledge to pentahotels. Pentahotels recently launched a global brand refresh which strongly underlines the brand's competitive advantages designed to meet the changing demands from a new generation of urban nomads. The innovative brand is recognized as a digital pioneer of information technology.

Posa joins the brand as it prepares for ambitious expansion plans in new destinations worldwide with its fresh and disruptive vision within the traditional hospitality industry. By using advanced information technology systems to streamline manual efforts and maximise financial income for all properties, pentahotels continues to be the trendsetter amongst the lifestyle hotel segment with its innovative approaches.

Heiko Rieder, Vice President Revenue Management and Reservations of pentahotels, said: "Laszlo brings in-depth understanding of revenue management and proven talent in obtaining the right business at the right time. With his outstanding track record, he is our first choice for driving revenue, allowing competitive rates for our guests and creating great value for our investors within our very efficient operational structure. We are thrilled to have him as an experienced addition to lead our global revenue management operations, and believe he will create further successes for pentahotels with new ideas and technologies."

About pentahotels

Pentahotels represents a new generation of hotels offering modern-minded individual and business travellers comfort and style in a relaxed atmosphere. Known for its unique interior design and unique business attitude, the lifestyle brand stands for true innovation in the industry's four-star segment. With 28 hotels across seven countries over two continents, the hallmark of the hotel chain is the pentalounge - a combination of lounge, bar, café and reception - that stands out with its "living room" look and feel. For further information and bookings, please visit http://www.pentahotels.com. Follow us on facebook.com/pentahotels for our latest news.

Contact:
Susanne Börensen
press.pentahotels@mcgroup.com
+49 (0) 30 65 000 385

Max Siegers
communications@pentahotels.com
+49(0)-69-256699-750

Coming Up In The October Online Hotel Business Review




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Feature Focus
Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.