Acquisitions & Hotel Openings

Owned by Kulwant Sekhon, 83-Room Best Western Plus Merritt Hotel Opens in British Columbia

MERRITT, B.C. September 4, 2017 - Best Western® Hotels & Resorts announces the opening of the Best Western Plus Merritt Hotel, located at 3969 Crawford Ave. Owned by Kulwant Sekhon, the 100% smoke-free hotel features 83 guest rooms including 15 suites.

Hotel amenities include a full hot complimentary breakfast, indoor heated pool, hot tub and 24-hour fitness center. Tesla stations are available to charge up your electric car. Each room is equipped with 43” flat screen television, microwave, mini-refrigerator, and free wireless Internet access. Hotel has a pet friendly policy.

For business travelers, the hotel offers a business center with complimentary printing and copy services. Free Wi-Fi internet access in all public areas. Meeting space is available accommodating up to 70 attendees.

“We are thrilled to be a part of the Best Western Plus brand, as it is well known and respected for its high standards and commitment to quality customer service,” said Kulwant Sekhon, owner, Best Western Plus Merritt Hotel. “This property is an exceptional lodging option for our guests, and a tremendous asset to our community as whole.”

Best Western Merritt Hotel is conveniently located off Highway 5A. Guests can visit the Downtown Murals, Canadian Country Music Hall of Fame, and the Merritt Walk of Stars. A variety of outdoor activities can be found at Nicola Lake, including boating, water skiing, canoeing, fishing and sailing.

Reservations at the Best Western Plus Merritt Hotel may be booked by calling the hotel directly at (250) 378 0700 or by calling Best Western Hotels & Resort’s 24-hour, toll-free reservations number (800) 780-7234. Reservations are also available from Best Western’s website at

About Best Western® Hotels & Resorts

Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of 4,100* hotels in more than 100* countries and territories worldwide. Best Western offers 10 hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Vîb®, GLô®, Executive Residency by Best Western®, and BW Premier Collection®; as well as its recently launched franchise offerings: SureStay®, SureStay Plus® and SureStay Signature Collection®. Now celebrating more than 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and award-winning online and mobile booking capabilities. Best Western continues to set industry records regarding awards and accolades, including 64 percent of the brand’s North American hotels earning a TripAdvisor® Certificate of Excellence award in 2017, Business Travel News® ranking Best Western Plus and Best Western in the top three upper-mid-price and mid-price hotel brands for three years in a row, and Best Western receiving seven consecutive Dynatrace® Best of the Web awards for its leading hotel website. Best Western has also won eight consecutive AAA®/CAA® Lodging Partner of the Year awards, recognizing the brand’s commitment to providing exceptional service and great value to AAA’s 56 million members in the U.S. and Canada. Over 30 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. Best Western’s partnerships with AAA/CAA and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Through its partnership with Google® Street View, Best Western is the first major company of its size and scale to launch a virtual reality experience for customers, setting a new industry standard and reinventing how guests view hotels. * Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.

Anoop Sekhon
General Manager
(250) 378-0144

Coming Up In The October Online Hotel Business Review

Feature Focus
Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.