Expansions & Renovations

Crowne Plaza® Denver Completes Multi-Year $22 Million Renovation

DENVER, CO. August 29, 2017 – The Crowne Plaza® Denver, part of the leading global InterContinental Hotels Group® (IHG), has completed a multi-year, $22 million hotel renovation. The renovations include the new Plaza Workspace design pilot as well as the WorkLife guestroom. These design elements are part of the Crowne Plaza Accelerate program, a $200 million, multi-year brand transformation initiative created to place the Crowne Plaza brand at the forefront of the way modern business travelers want to do business – without constraints. The Crowne Plaza Denver also boasts 16 new guest rooms, a brand new fitness center, a grab-and-go Marketplace and a new restaurant, The Lockwood Kitchen & Bar.

“The Crowne Plaza Accelerate program is exciting across the board for our entire brand, and here in Denver we are honored to be on the forefront of the new offerings for our loyal Crowne Plaza guests,” said Sacha Jurva, general manager of Crowne Plaza Denver. “The new Plaza Workspace, coupled with our new restaurant, The Lockwood Kitchen & Bar, opens our hotel up to local business within downtown Denver more than ever before.”

The Plaza Workspace within the Crowne Plaza Denver, located throughout the lobby, was designed to complement the ever-changing business travelers’ needs. Plaza Workspace offerings include everything from solo soundproofed pods to a sound-buffering sofa nook for up to six people to gather in semi-privacy with touch screens for on-demand food and tech support.

Crowne Plaza’s WorkLife room redefines the guest room experience with a flexible environment featuring distinct zones that encourage guests to work, relax and recharge their way. Guests love the modern, purposeful design that puts them in full control of their stay.

The Lockwood Kitchen & Bar is one of the major highlights of the $22 million renovation, offering guests regionally inspired cuisine by Executive Chef Alberto Avila that compliments the Mile High City.

About the Crowne Plaza® Hotels & Resorts Brand

Part of the IHG® global portfolio, the Crowne Plaza® Hotels & Resorts brand has more than 400 locations around the world. The Crowne Plaza brand is dedicated to making business travel work for the modern business traveler. IHG recently announced the Crowne Plaza Accelerate plan which includes a $200 million investment in the brand for the Americas region. The plan ensures that the Crowne Plaza brand will remain at the forefront of the new way of doing business with design-led, culturally-relevant and technology-enabled solutions. Visit www.crowneplaza.com.

About IHG

IHG® (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organisation with a broad portfolio of hotel brands, including InterContinental® Hotels & Resorts, Kimpton® Hotels & Restaurants, Hotel Indigo®, EVEN® Hotels, HUALUXE® Hotels and Resorts, Crowne Plaza® Hotels & Resorts, Holiday Inn®, Holiday Inn Express®, Holiday Inn Club Vacations®, Holiday Inn Resort®, Staybridge Suites® and Candlewood Suites®. IHG franchises, leases, manages or owns more than 5,200 hotels and nearly 780,000 guest rooms in almost 100 countries, with more than 1,500 hotels in its development pipeline. IHG also manages IHG® Rewards Club, our global loyalty programme, which has more than 100 million enrolled members. InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales. More than 350,000 people work across IHG's hotels and corporate offices globally. Visit www.ihg.com for hotel information and reservations.

Caitlin Martz

Coming Up In The October Online Hotel Business Review

Feature Focus
Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.