Expansions & Renovations

Crowne Plaza® Denver Completes Multi-Year $22 Million Renovation

DENVER, CO. August 29, 2017 – The Crowne Plaza® Denver, part of the leading global InterContinental Hotels Group® (IHG), has completed a multi-year, $22 million hotel renovation. The renovations include the new Plaza Workspace design pilot as well as the WorkLife guestroom. These design elements are part of the Crowne Plaza Accelerate program, a $200 million, multi-year brand transformation initiative created to place the Crowne Plaza brand at the forefront of the way modern business travelers want to do business – without constraints. The Crowne Plaza Denver also boasts 16 new guest rooms, a brand new fitness center, a grab-and-go Marketplace and a new restaurant, The Lockwood Kitchen & Bar.

“The Crowne Plaza Accelerate program is exciting across the board for our entire brand, and here in Denver we are honored to be on the forefront of the new offerings for our loyal Crowne Plaza guests,” said Sacha Jurva, general manager of Crowne Plaza Denver. “The new Plaza Workspace, coupled with our new restaurant, The Lockwood Kitchen & Bar, opens our hotel up to local business within downtown Denver more than ever before.”

The Plaza Workspace within the Crowne Plaza Denver, located throughout the lobby, was designed to complement the ever-changing business travelers’ needs. Plaza Workspace offerings include everything from solo soundproofed pods to a sound-buffering sofa nook for up to six people to gather in semi-privacy with touch screens for on-demand food and tech support.

Crowne Plaza’s WorkLife room redefines the guest room experience with a flexible environment featuring distinct zones that encourage guests to work, relax and recharge their way. Guests love the modern, purposeful design that puts them in full control of their stay.

The Lockwood Kitchen & Bar is one of the major highlights of the $22 million renovation, offering guests regionally inspired cuisine by Executive Chef Alberto Avila that compliments the Mile High City.

About the Crowne Plaza® Hotels & Resorts Brand

Part of the IHG® global portfolio, the Crowne Plaza® Hotels & Resorts brand has more than 400 locations around the world. The Crowne Plaza brand is dedicated to making business travel work for the modern business traveler. IHG recently announced the Crowne Plaza Accelerate plan which includes a $200 million investment in the brand for the Americas region. The plan ensures that the Crowne Plaza brand will remain at the forefront of the new way of doing business with design-led, culturally-relevant and technology-enabled solutions. Visit www.crowneplaza.com.

About IHG

IHG® (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organisation with a broad portfolio of hotel brands, including InterContinental® Hotels & Resorts, Kimpton® Hotels & Restaurants, Hotel Indigo®, EVEN® Hotels, HUALUXE® Hotels and Resorts, Crowne Plaza® Hotels & Resorts, Holiday Inn®, Holiday Inn Express®, Holiday Inn Club Vacations®, Holiday Inn Resort®, Staybridge Suites® and Candlewood Suites®. IHG franchises, leases, manages or owns more than 5,200 hotels and nearly 780,000 guest rooms in almost 100 countries, with more than 1,500 hotels in its development pipeline. IHG also manages IHG® Rewards Club, our global loyalty programme, which has more than 100 million enrolled members. InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales. More than 350,000 people work across IHG's hotels and corporate offices globally. Visit www.ihg.com for hotel information and reservations.

Caitlin Martz

Coming Up In The December Online Hotel Business Review

Feature Focus
Hotel Law: Issues & Events
There is not a single area of a hotel’s operation that isn’t touched by some aspect of the law. Hotels and management companies employ an army of lawyers to advise and, if necessary, litigate issues which arise in the course of conducting their business. These lawyers typically specialize in specific areas of the law – real estate, construction, development, leasing, liability, franchising, food & beverage, human resources, environmental, insurance, taxes and more. In addition, issues and events can occur within the industry that have a major impact on the whole, and can spur further legal activity. One event which is certain to cause repercussions is Marriott International’s acquisition of Starwood Hotels and Resorts Worldwide. This newly combined company is now the largest hotel company in the world, encompassing 30 hotel brands, 5,500 hotels under management, and 1.1 million hotel rooms worldwide. In the hospitality industry, scale is particularly important – the most profitable companies are those with the most rooms in the most locations. As a result, this mega- transaction is likely to provoke an increase in Mergers & Acquisitions industry-wide. Many experts believe other larger hotel companies will now join forces with smaller operators to avoid being outpaced in the market. Companies that had not previously considered consolidation are now more likely to do so. Another legal issue facing the industry is the regulation of alternative lodging companies such as Airbnb and other firms that offer private, short-term rentals. Cities like San Francisco, Los Angeles and Santa Monica are at the forefront of efforts to legalize and control short-term rentals. However, those cities are finding it’s much easier to adopt regulations on short-term rentals than it is to actually enforce them. The December issue of Hotel Business Review will examine these and other critical issues pertaining to hotel law and how some companies are adapting to them.