Expansions & Renovations

NOVUM Hotel Group Sails North: Niu in Kiel isTaking Shape

BREMEN, HAMBURG, KIEL, DE. August 29, 2017 – The NOVUM Hotel Group intensifies expansion of its millennial brand niu in Northern Germany. Planning permission for this unforgettable hotel was already granted by the beginning of 2017, at the site of the former Karstadt department store on the Holstenstraße. Since then the 113-room hotel has been taking shape piece by piece over a space of almost 3100 square metres. The dynamic hotel group is renting this listed building from the company GVG Grundstücks- und Vermögensverwaltungs Andresen mbh. The hotel’s cast off? Expected by mid 2018.

niu Welly: a sailor’s yarn with a twist

niu Welly; the name given to niu in Kiel. Typically niu in style, from its name to its interior, the hotel reflects local and contemporary inspiring stories. Welly, named so lovingly after the footwear, is a must have in Kiel. Like the name, the theme at niu Welly revolves around life by the port and at sea. Maritime motifs such as gulls, oceans and sailors are prevalent and are tastefully interpreted. In this way niu Welly invigorates the senses of the young and also the young at heart. The design possesses a visibly stylish seafaring atmosphere, complimented by Nordic elements and materials such as solid wood, paddles and portholes. Combining these innovative highlights with the surprisingly urban, it’s easy to snap an instagram post against such a seafaring backdrop.

niu Welly provides a hub of connectivity and activity. While there may be a stiff breeze outside, inside a welcoming and cosy atmosphere awaits, especially in each smartly decorated berth. The hotel really is a hotspot, even for locals. At niu Welly you can enjoy seasonal and regional specialities from the galley. Then have a drink by the bar or let the music in the casual Living Lounge sail you to a new level of relaxation. As a guest, take full advantage of the conveniently situated flat screen TVs, USB ports, high speed Wi-Fi and a variety of plug sockets at your leisure.

niu Welly is situated in the very heart of the city centre, close to the main train station and the boating dock – the perfect starting point for sailing excursions, city strolls or highlights in the city’s events calendar, such as the Kieler Woche.


With a current portfolio of 147 hotels totalling more than 16,200 rooms in more than 65 European locations, the family-managed NOVUM Hotel Group belongs to one of the biggest hotel groups in Germany. Founded in 1988 and on a continual growth trajectory since 2004, the NOVUM Hotel Group – under the direction of David Etmenan – presents itself in an exceptionally dynamic manner. The hotel portfolio comprises three- and four-star hotels in consistently central locations, which are operated under the Novum Hotels, Novum Select and niu Hotels brands. Additionally, the NOVUM Hotel Group acts as a franchisee of InterContinental Hotels Group, AccorHotels, Best Western Hotels & Resorts and Choice Hotels. www.novumgroup.de

Media Contact:
Carmen Majewski
NOVUM Hotel Group
Lange Reihe 2, 20099 Hamburg
+49 40 600 808 336

Coming Up In The October Online Hotel Business Review

Feature Focus
Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.